Lead of Catalog

2 days ago

Gurugram, India Lenskart Full time

Key Responsibilities: ● Lead the end-to-end catalog lifecycle from content creation to go-live across digital platforms ● Drive the visual content strategy, ensuring it aligns with brand aesthetics and consumer trends ● Leverage Generative AI tools to scale imagery, videos, and product renders ● Collaborate closely with Tech, Product, and Marketing to improve catalog discoverability and SEO ● Ensure operational efficiency through workflow automation, SLA tracking, and content accuracy ● Monitor catalog performance metrics (CTR, conversions, time-on-page) and iterate for continuous improvement ● Mentor a team of designers, stylists, editors, and automation specialists. ● Benchmark against industry standards and bring global inspiration into catalog strategy Must-Have Qualifications: ● 8+ years in catalog/content management or creative direction roles, preferably in e-commerce or fashion ● Strong portfolio of visual merchandising, catalog shoots, 3D/AI tools usage ● Familiarity with Gen-AI/ML tools in visual content creation is a major plus ● Excellent organizational and stakeholder management skills ● Bachelor's/ Master’s in Fashion Design / Visual Communication ● Prior experience in fashion, lifestyle, D2C, Ecom or retail sectors

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