Marketing Specialist

3 weeks ago

Delhi, India The Management Recruitment Group (MRG) Full time
Client : Leading Pan India Industrial Park Developer

Location:Mumbai, IndiaJob Type:Full-TimeDepartment:MarketingReporting to:Chief Marketing Officer (CMO)Job Description:We are seeking an experienced Senior LinkedIn Specialist to join our dynamic marketing team based in Mumbai. This pivotal role focuses on leveraging LinkedIn for high-level brand positioning, advanced recruitment strategies, and sophisticated business development initiatives within the B2B sector. The successful candidate will be an expert in all functionalities of LinkedIn, particularly in Sales Navigator, content strategy, and executive branding. This role requires a strategic thinker with a proven track record in digital marketing and a deep understanding of professional networking platforms.Key Responsibilities:LinkedIn Strategy Development :Craft and refine our LinkedIn strategy to align with the company’s overarching marketing and business objectives.Lead the integration of LinkedIn strategies with broader marketing campaigns to enhance coherence and visibility across all digital platforms.Content Leadership and Oversight :Develop a comprehensive content strategy specifically for LinkedIn that includes regular posts, featured articles, and multimedia content designed to engage our target audience and enhance our brand presence.Supervise the creation of content, ensuring it meets high-quality standards and effectively communicates our brand’s message and values.Advanced Recruitment Initiatives :Strategically utilize LinkedIn to source and recruit top talent for various organizational levels, focusing on innovative approaches to attract industry leaders and specialized experts.Manage a robust talent acquisition strategy using LinkedIn’s recruitment tools, continually optimizing processes and tactics to improve recruitment outcomes.Sales Navigator Strategic Utilization :Drive the use of LinkedIn Sales Navigator to uncover business opportunities, fostering relationships with key stakeholders and potential partners in the industry.Provide expert guidance and training to the marketing and sales teams on optimizing use of Sales Navigator to achieve business development goals.Executive Brand Management :Coordinate with the CMO and other senior executives to elevate their personal brands on LinkedIn, positioning them as thought leaders within the industry.Develop personalized strategies for each executive to enhance their professional visibility and influence on LinkedIn.Analytics and Advanced Reporting :Implement advanced analytics to monitor and evaluate the effectiveness of LinkedIn initiatives, providing detailed reports to the CMO and relevant stakeholders.Use data-driven insights to refine strategies, ensuring optimal engagement and return on investment.Leadership and Team Collaboration :Lead and mentor a team dedicated to LinkedIn content creation, strategy implementation, and campaign management.Foster a collaborative environment that encourages innovation and continuous improvement in our LinkedIn marketing and recruitment practices.Qualifications:Experience : Minimum 15 years of professional experience in digital marketing with at least 10 years focused on LinkedIn strategy development in a B2B environment.Education : Master’s degree in Marketing, Business Administration, Communications, or a related field.Skills :Expert-level knowledge of LinkedIn and its business tools, including Sales Navigator and LinkedIn Ads.Exceptional content development and strategic communication skills.Strong leadership capabilities with experience managing cross-functional teams.Comprehensive analytical skills with proficiency in using metrics and analytics to guide marketing strategies.Advanced project management skills, capable of leading multiple initiatives simultaneously.Preferred Qualifications:Previous experience in a senior marketing role with direct reporting to C-level executives

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