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Sales Development Manager
2 months ago
enabling our clients with our one-stop services & solutions globally. Our deep industry knowledge, combined with a rock-solid global team, allows us to deliver services that not only meet today’s demands but also anticipate the opportunities of tomorrow.At VAP Group, the future isn’t something we wait for—it’s something we create.About the Role:We are looking for an experienced and driven Sales Development Manager to lead our Sales Development Representative (SDR) team. The ideal candidate will have a strong background in sales development/Lead Generation, with proven experience in managing and mentoring a team of SDRs. As the Sales Development Manager, you will be responsible for overseeing the lead generation process, refining outreach strategies, and ensuring that your team meets and exceeds their targets. This role requires excellent leadership, communication, and analytical skills, as well as proficiency in CRM tools like Hubspot.What you will deliver:Team Leadership:Lead, mentor, and manage a team of Sales Development Representatives (SDRs), providing guidance, training, and support to help them achieve their goals.Foster a positive and high-performance team culture, ensuring team members are motivated and aligned with company objectives.Conduct regular one-on-one meetings and performance reviews, offering constructive feedback and professional development opportunities.Lead Generation Strategy:Develop and implement effective lead generation strategies that align with the company’s Ideal Customer Profile (ICP).Work closely with the marketing and sales teams to design targeted outreach campaigns, ensuring a steady flow of qualified leads.Monitor and analyze lead generation metrics, continuously refining strategies to improve efficiency and effectiveness.Outbound Outreach Management:Oversee the outbound outreach process, including cold calling, email campaigns, and social media engagement.Ensure that outreach efforts are personalized, relevant, and address the specific needs and pain points of potential customers.Establish best practices and standard operating procedures for the team’s outreach activities.Lead Qualification:Implement and enforce a robust lead qualification process, ensuring that leads are thoroughly vetted using the BANT (Budget, Authority, Need, Timeline) criteria.Collaborate with the sales team to define what constitutes a qualified lead, adjusting criteria as needed based on feedback and market conditions.Ensure a smooth handoff of qualified leads to the Business Development (BD) or Sales teams.Appointment Setting:Ensure that the SDR team effectively schedules meetings or discovery calls with qualified prospects for the sales team.Monitor the quality and quantity of appointments set, ensuring alignment with sales goals and targets.Pipeline and CRM Management:Oversee the management of the sales pipeline, ensuring accurate and up-to-date records of all prospect interactions in the CRM (Hubspot).Regularly review the sales funnel, providing insights and reports to senior management on lead conversion rates and pipeline health.Optimize the use of the CRM tool, ensuring that the team is leveraging its full capabilities.Collaboration with Sales and Marketing:Work closely with the BD/Sales team to refine lead generation and outreach strategies based on feedback and market trends.Partner with the marketing team to align messaging, content, and campaigns with the needs of the sales team.Facilitate cross-departmental communication to ensure a unified approach to prospect engagement.Preparing Client centric content for the SDRs.Communication and Reporting:Serve as the main point of contact between the SDR team and senior management, providing regular updates on team performance and challenges.Prepare and present reports on lead generation, pipeline status, and SDR team performance.Ensure that the team’s communication with prospects is clear, professional, and aligned with the company’s value proposition.Training and Development:Develop and implement training programs to enhance the skills and capabilities of the SDR team.Stay updated on industry trends and best practices, sharing knowledge and insights with the team.Encourage continuous learning and improvement, fostering a culture of excellence.Must Haves for the Role:Bachelor’s degree in Business, Marketing, or a related field.5+ years of experience in sales development or business development, with at least 2 years in a managerial or team lead role.Proven track record of successfully managing and growing a high-performing sales development team.Strong understanding of lead generation strategies, outbound outreach, and lead qualification frameworks (e.G., BANT).Proficiency in CRM tools, particularly Hubspot, and a strong ability to analyze and report on sales data.Excellent leadership, communication, and interpersonal skills.Ability to work in a fast-paced environment, managing multiple priorities and deadlines.
