
Marketing Executive
2 days ago
Role & responsibilities
BTL -
- Plan and execute local marketing events, loan melas, housing society activations, kiosk setups, etc.
- Distribute and install marketing collaterals at strategic locations in the branch catchment area
- Manage vendor coordination for field-level execution as needed
- Execute Marketing BTL activities near branches, catchment areas on a daily and weekly basis
Branch Branding & Collateral Management -
- Ensure consistent branding across all branches (signages, posters, standees, etc.)
- Conduct regular collateral audits and replenish marketing materials by traveling to branches
- Maintain inventory and usage records for all marketing collaterals
Coordination & Planning -
- Work closely with Branch Managers to identify local marketing opportunities
- Share weekly activity plans and post-activity reports with the central marketing team
- Gather insights from the field to recommend hyperlocal campaigns or improvements
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