
CP & Outdoor Marketing
2 weeks ago
Designation : Assistant Manager
Department : CP & Outdoor Marketing
Industry : Real Estate
Employment Type : Full-time, Permanent
Location : Coimbatore
About the Organization
Infinium Developers is a growing real estate startup headquartered in Coimbatore, focused on delivering high-quality Residential, Commercial, IT Parks, and Plotted developments. With a young, vibrant, and collaborative work culture, we are on the lookout for professionals who are eager to learn, contribute, and grow with us.
Role Summary
We are seeking a proactive and experienced Marketing Manager with a strong background in Channel Partner (CP) engagement and Outdoor Marketing execution . This role plays a critical part in expanding our market presence through on-ground branding strategies, CP network development, and cost-effective campaign management. The ideal candidate will lead marketing initiatives that directly drive sales, improve brand visibility, and strengthen stakeholder partnerships.
Key Responsibilities
- Channel Partner (CP) Marketing :
- Develop and manage marketing strategies specifically for channel partners.
- Build and maintain strong CP relationships through regular engagement, events, and incentive-driven campaigns.
- Create marketing toolkits and promotional materials for CP support and ensure consistent communication flow.
- Outdoor Marketing :
- Strategize and execute all outdoor marketing activities including hoardings, banners, site branding, and event-related displays.
- Coordinate with vendors for timely setup, quality checks, and maintenance of physical marketing assets.
- Identify high-visibility locations and negotiate placements to maximize impact.
- Campaign Management :
- Plan and manage marketing budgets effectively to ensure optimum ROI.
- Run integrated offline and online marketing campaigns in sync with project launch timelines.
- Creative Briefing & Execution :
- Draft and refine detailed creative briefs aligned with brand guidelines and project goals.
- Work closely with internal teams and external agencies for campaign creation and deployment.
- Vendor & Agency Coordination :
- Identify, onboard, and manage outdoor vendors and marketing agencies.
- Ensure timelines, budgets, and brand standards are consistently met.
- Customer Acquisition & Analytics :
- Analyze performance of all campaigns to reduce Customer Acquisition Cost (CAC).
- Leverage insights to improve future strategies and execution plans.
- Cross-functional Collaboration :
- Collaborate with the sales, design, and leadership teams to align marketing efforts with business objectives.
- Market Awareness & Innovation :
- Stay updated on real estate marketing trends and continuously suggest new ideas to enhance brand outreach.
Desired Qualifications & Skills
- Bachelor's degree in Marketing, Business, or related field
- Minimum 5 years of marketing experience, preferably in real estate
- Proven experience in channel partner management and outdoor/offline marketing
- Strong leadership, negotiation, and communication skills
- Ability to manage multiple stakeholders, campaigns, and vendors simultaneously
- Familiarity with digital marketing, social media, SEO, PPC is a plus
- Data-driven mindset with knowledge of marketing performance tools
- Real estate industry experience preferred
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹35,000.00 per month
Benefits:
- Cell phone reimbursement
- Food provided
- Health insurance
Work Location: In person
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