Digital Marketing Specialist

2 months ago

Chennai, India Eskimo Advertising Factory Full time
Company Description
Eskimo Advertising Factory, established in 2007, is an innovative advertising agency in Chennai. We specialize in Digital Marketing, producing Ad Films, Corporate Films, Print Ads and Television media, offering creative solutions to promote our clients' products and services. Our experienced creative team is dedicated to providing fresh and impactful ideas, making us stand out in the industry.
About the job
The Performance Marketing - Google Ads Campaign Manager is responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.
Key Responsibilities:
● Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, & UAC.
● Research and Create a Media Plan for Online Marketing (Considering all media platforms)
● Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
● Reporting & Analytics: Generate insightful reports to communicate actionables, campaign performance and ROI to stakeholders.
● A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
● Technical Troubleshooting: Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals.
● Collaboration: Work closely with client and design teams to ensure campaign success.
● Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
● Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
● Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.
Qualifications:
● Education: Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field.
● Experience: 3-6 years of experience in digital ad operations with a focus on Google Ads.
● Skills:
o Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.
o Excellent at data handling and insight generation, proficiency in Excel & PPT.
o Experience with Microsoft Ads (Bing), Facebook, affiliate marketing a plus.
o Excellent problem-solving skills and attention to detail.
o Ability to manage multiple campaigns and projects simultaneously.
o Can handle multiple clients
Expertise Needed:
Google Ads: Create and Optimize effective Google Ad campaigns,
Expertise in -
Google Search Ads
Google Display Network
Google Video Ads
Performance Max
Google Shopping Ads
Facebook Ads: Create and Optimize effective Facebook Ad campaigns,
expertise in -
Lead Generation Campaigns
Conversion Campaigns
Catalogue Ads
How to Apply:
If you're ready to bring yourself to the next level and be part of a dynamic team, we'd love to hear from you Send your resume and portfolio to " " or apply via this job posting.
To know more about us:

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