Digital Media Specialist
1 day ago
A digital marketing Specialist is responsible for looking into the online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website. Here is a list of digital marketing executive roles and responsibilities.
- Develop and manage digital marketing campaigns.
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google etc.
- Drive website traffic and acquire leads.
- Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
- Achieve maximum ROI in paid search campaigns by collecting and analysing data, and identifying trends and insights.
- Track, report, and analyse website analytics, and PPC campaigns.
- Optimize the landing pages of paid search engine marketing campaigns.
- Develop the right strategies for effective data analysis and reporting.
Requirement -
- A minimum of 3 years of work experience in digital marketing, with a preference for managerial roles.
- Proficiency in using digital marketing analytics tools for measuring and analyzing campaign performance.
- Experience with marketing automation tools, such as HubSpot or Salesforce, is a plus.
- Detail-oriented with a strong focus on accuracy and delivering high-quality work.
- Passion for digital marketing and eagerness to stay updated with industry trends and best practices.
- Experienced in successfully running performance/KPI-based campaigns (CPL, CPA, CPI).
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