AM content generalist

3 weeks ago

Gurugram, India Beejapuri Dairy Full time

The Opportunity

We're looking for a content generalist with a strong video bias.
Someone who can take a raw idea and turn it into a scroll-stopping 30-second ad, a sticky App video, or a snappy YouTube bumperall while working fast, smart, and collaboratively.

Youll work closely with performance marketers, designers, editors, influencer marketers, and the Head of Content to shape how India experiences our brandthrough high-impact video storytelling and content that actually converts.

This is not a writing-only role. This is video-first content strategy that performs—across formats, channels, and audiences. And yes, you're expected to use AI tools to work faster and better.

You'll Be a Good Fit If You:

  • Have 4–6 years of experience in video scripting, production planning, content creation, or creative direction (agency, brand, media, freelance—all welcome)
  • Have conceptualized or produced video ads or content series for platforms like Instagram Reels, YouTube Shorts, Meta ads, Apps or WhatsApp
  • Can think in shots, sequences, storyboards, voiceovers, or visual hooks
  • Understand what makes a video thumb-stopping in the first 3 seconds—and why most don't make it
  • Have used AI tools to scale scripting, voiceovers, editing ideas, or prompt-based storyboarding
  • Enjoy working in a fast-moving team that values velocity over perfection
  • Have strong English fluency (bonus if you can work across Hindi, Hinglish, or any other regional dialects)

What You'll Actually Do

  • Lead or support short-form video content creation across Meta, YouTube, Google, WhatsApp, and in-app channels
  • Work on everything from video scripts to rough cut planning, voiceovers, and hook-based ideation
  • Co-create campaigns and creative experiments—from sustenance videos to retargeting hooks to influencer & show integrations
  • Collaborate with editors, influencers, and designers to bring static artwork and videos to life
  • Use tools like ChatGPT, ElevenLabs, Veo3, Sora, and Midjourney to speed up scripting, voice, and visual ideation
  • Test 2-5 content experiments a week—refining based on performance insights
  • Build content that's emotionally rooted, visually clever, and commercially viable in more than 1 language

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