Qualitative Researcher

7 days ago

Delhi, India MavenMagnet AI Full time
Role DescriptionMavenMagnet AI is seeking a passionate and detail-oriented Consumer Insights Specialist with a strong background in qualitative market research.Role OverviewConduct comprehensive qualitative market research for a diverse range of global clients in sectors such as FMCG, media, consumer durables, healthcare, and automotiveEmploy innovative qualitative techniques, specifically, Conversation Research, to design and implement market research studies that align with specific client goalsConduct in-depth qualitative research to gather consumer insights across various digital platformsManage a variety of qualitative research projects, from Brand Health and Consumer Behavior Studies to Ethnographic Research and Cultural Trend AnalysisAnalyze and interpret qualitative data to derive meaningful insights that support our clients’ strategic decision-making processesEligibility Criteria0-2 years of experience in a primary consumer insightsMust possess a Master’s degree in Psychology, Sociology, or Social Anthropology;

or an MBA in Marketing.Proven expertise in primary qualitative market researchDemonstrable experience in all aspects of qualitative research, including research design, content analysis, and final presentation developmentA portfolio of past qualitative consumer insights projects that showcases a deep understanding of qualitative methodologiesExceptional proficiency in English (both written and verbal)Strong analytical skills with the ability to interpret complex qualitative dataExcellent communication and presentation skills, with a track record of presenting research findings to diverse audiencesAbility to work independently and collaboratively in a fast-paced environmentFamiliarity with qualitative research software is a plusWhat We OfferA nurturing environment focused on your professional developmentCompetitive remuneration and equity options, based on experienceCollaboration with elite professionalsA flexible approach to vacations and time offAn atmosphere where personal expression is valuedOur CommitmentWe cherish diversity and strive to foster an inclusive culture for all team members.About the Company At MavenMagnet, we help leading brands and organizations make better business decisions by providing them with actionable insights from a unified digital landscape in a fraction of time and cost as compared to any other solution that exists in the market. We use thousands of digitally-sourced data points - news, blogs, forums, communities, chat rooms, product reviews, social networks, POS, product sales & support, and proprietary client datasets - to provide our clients a seamless strategic perspective by delivering qualitative insights on a quantitative scale, while eliminating respondent bias and research fatigue.Conversational research does not involve moderation of discussions, surveys or online panels. Instead it uses the conversations that the consumers are having on various digital interactive platforms to gather true insights. It is observation without disruption. It is free of bias or "staging" that are inherently part of other traditional research methodologies. While the starting point is exploratory research in the purest form, the large sample size enables quantification of insights. A rich combination of AI and machine learning technology and strategic human expertise helps us deliver actionable insights and recommendations in near real-time. To be clear, we are NOT a social listening agency. Here’s a short 2-minute overview video: For more details:

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