Market Researcher

1 week ago

Delhi Delhi, India sterling decor solution private limited Full time

**Key Responsibilities**:

- **Market Research & Data Collection**:

- Conduct primary and secondary research to gather data on market trends, customer behavior, and competitive landscape.
- Design and conduct surveys, focus groups, interviews, and other qualitative/quantitative research methods.
- Collect and analyze data from various sources, including industry reports, market databases, and public resources.
- **Consumer Behavior Analysis**:

- Analyze consumer demographics, preferences, and purchasing patterns to identify potential markets for products and services.
- Provide insights into customer needs, motivations, and pain points to assist in product development and marketing strategies.
- **Competitor Analysis**:

- Conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats (SWOT) in the market.
- Monitor competitors' marketing strategies, product offerings, and pricing models to identify areas for improvement or differentiation.
- **Trend Analysis & Forecasting**:

- Track industry trends, technological advancements, and emerging market opportunities to provide strategic recommendations.
- Analyze historical data and forecast future market trends to assist in long-term planning and decision-making.
- **Data Analysis & Reporting**:

- Use statistical and analytical tools (e.g., SPSS, R, Excel) to interpret research findings and draw conclusions.
- Present research findings through detailed reports, visual presentations, and dashboards that highlight key insights and actionable recommendations.
- **Survey Design & Implementation**:

- Develop questionnaires, polls, and other data collection methods to gather insights on customer preferences and behaviors.
- Analyze survey results to identify trends, correlations, and significant findings.
- **Support Product Development & Marketing Strategies**:

- Provide data-driven insights to support the creation of marketing campaigns, product positioning, and go-to-market strategies.
- Work with the product development team to ensure products are aligned with consumer needs and market demand.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, Statistics, Economics, or a related field.
- Proven experience as a Market Researcher, Analyst, or similar role.
- Strong understanding of qualitative and quantitative research methods.
- Proficient in market research tools and software (e.g., Qualtrics, SurveyMonkey, SPSS, Google Analytics).
- Excellent analytical, problem-solving, and critical thinking skills.
- Ability to analyze large data sets and provide actionable insights.
- Strong communication and presentation skills, with the ability to translate complex data into easy-to-understand reports.

**Preferred Qualifications**:

- Experience with statistical software (e.g., SAS, R, Python).
- Familiarity with data visualization tools (e.g., Tableau, Power BI).

**Working Conditions**:

- Full-time position with standard office hours.
- Occasional travel may be required for field research or client meeting.

Pay: ₹20,000.00 - ₹40,000.00 per month

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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