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Senior Operations Manager
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Senior Manager
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Senior Manager
2 months ago
Job Overview – The successful candidate will be responsible for End 2 End category growth, P& L management and marketing for the leading category {Skin or hair} at Mamaearth. Including managing the E2E value chain, developing the marketing strategy for its sub-categories and executing structured marketing capability building initiatives across revenue & marketing channels. Responsible for the brand experience across all touchpoints, by development and localization of the winning campaigns for the product portfolio. Would be expected to meet the topline and bottom line targets for the business; build long term competitive strength. Responsibilities & Duties Category and competition understanding with full knowledge of category landscape & market sizeDriving category marketing strategy and category development roadmapConsumer understanding and plan & execute any researches required for category understanding and developmentProduct portfolio managementATL/BTL, marketing initiative across channelsDeveloping & driving channel strategy (Digital, Ecommerce, Offline, Others)P& L, cost management & financial operationsShould be able to expand with the role & responsibilities over time Minimum Qualification & Must Haves MBA from a known B-schoolTotal of 3-5 years’ experience of which at least 2+ years’ work experience in a category marketing or brand manager roleMarketing exposure with an FMCG company preferredPrior P& L handling experienceExpertise in driving marketing strategies across channels (Digital + Offline)Willing to upskill, unlearn and learnGreat people skills and communication capabilitiesAgile enough to implement newly acquired knowledge for role benefit
