Volunteer Head of Marketing

2 weeks ago

Greater Delhi Area, India Ninja Aspirant Full time

We seek a passionate and experienced Head of Marketing to join our team as a volunteer and lead the marketing vision, strategy, and execution for our innovative EdTech startup.


This is a pre-funded, non-paid position (for now) requiring 12 to 15 hours per week . You'll have the opportunity to work closely with our core team during the pivotal stages of launching our MVP and building the foundation for acquiring funding.



What’s in it for you?


  • Be part of a transformative EdTech venture poised to disrupt the industry.
  • Shape and execute marketing strategies that will directly impact our growth and success.
  • Collaborate with a passionate, visionary team and gain invaluable entrepreneurial experience.
  • Position yourself for a long-term role as we move toward funding and monetization.
Responsibilities:


Strategic Marketing Leadership:


  • Guide designing and implementing marketing strategies that align with the company's goals and target audience.
  • Offer insights into branding, positioning, and awareness-building for the MVP launch and beyond.
  • Help identify the right talent, agencies, and partners to execute digital marketing, content creation, and campaign management.


Marketing and Localization:


  • Advise on strategies for optimizing content to resonate with the Indian market, ensuring cultural relevance and impact.
  • Guide the localization of campaigns to align with regional preferences and consumer behavior.
  • Provide input on the approval process for marketing materials to ensure quality and consistency.


Digital Marketing Strategy:


  • Support the development of SEO, SEM, email, social media, and display advertising strategies.
  • Recommend tools, analytics platforms, and optimization techniques for effective campaign performance tracking.
  • Ensure the team stays up-to-date with trends and best practices in digital marketing.


Influencer Marketing:


  • Advise on selecting and negotiating with influencers, creators, and KOLs across platforms like YouTube and Instagram.
  • Guide the team in building strong relationships with influencers to enhance brand reach.
  • Offer input on analyzing influencer data and securing impactful collaborations.


Project and Event Support:


  • Mentor the team in planning and executing hybrid and virtual events.
  • Provide creative and strategic advice to ensure impactful and seamless event operations.


Partnerships and Collaborations:


  • Guide efforts to build strategic partnerships, secure sponsorships, and expand the client pipeline.
  • Offer insights on crafting compelling proposals, tenders, and contracts to attract collaborators.




Requirements:


  • Proven experience in a marketing leadership role, ideally within startups or the EdTech sector.
  • Strong expertise in developing and guiding digital marketing strategies, content localization, and branding.
  • Experience in identifying and collaborating with external agencies, influencers, and marketing talent.
  • Exceptional leadership and communication skills with a consultative mindset.
  • A passion for education and a deep understanding of the Indian market and its dynamics.



Why Join Us?


This is a unique chance to play a key role in shaping the marketing strategy of a transformative EdTech venture at its most exciting phase. 


As we move toward funding and scaling, this position has the potential to evolve into a paid Head of Marketing role soon, allowing you to continue leading our growth journey.





About Us


We are an ambitious EdTech startup, driven by the mission to reshape the future of education in India. Our company is built on the belief that learning should be more than just memorizing facts – it should inspire curiosity, critical thinking, and real understanding. We're committed to creating an ecosystem where students are empowered to learn at their own pace, teachers can teach more effectively, and schools can adopt a more standardized and conceptual approach to education.


Education is evolving rapidly, and we aim to be at the forefront of this transformation. By leveraging technology, innovative teaching methods, and a passion for making a difference, we are crafting solutions that will redefine the educational experience for millions of students. Our vision is to break down the barriers that traditional systems have created and provide access to high-quality competitive edge for all.


If you're looking to be part of a dynamic and purpose-driven team, where innovation, creativity, and impact are at the core of everything we do, we'd love to hear from you.


Join us in building something that will transform the educational/competitive landscape and empower the next generation of learners #EdTech #EducationRevolution #JoinTheJourney


Thank you,

Ninja Aspirant Team

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