Group Head – SEO

3 weeks ago

Gurugram, India Lyxel&Flamingo (L&F) Full time

About Lyxel&Flamingo

Lyxel&Flamingo is an integrated digital marketing agency delivering data-driven and design-led solutions that sit at the intersection of
art, design, and technology
. With our multi-competence approach, we partner with some of the most ambitious brands to drive measurable digital growth across industries. Headquartered in Gurgaon, with offices in Bangalore, Mumbai, UK and Dubai, we're growing fast and looking for visionary leaders to join us.

Explore more at

Position Overview

We are seeking a
Group Head – SEO
to lead and scale our SEO vertical across a wide and growing client portfolio. This is a leadership position for a highly experienced SEO professional with deep technical expertise, strong client management skills, and a strategic mindset. You will work closely with cross-functional teams (content, tech, performance, analytics) to deliver high-impact SEO strategies, drive traffic, and support digital performance objectives.

As part of the senior team, you will also play a pivotal role in shaping the future of our SEO capabilities, mentoring a high-performing team, and contributing to new business initiatives.

Key Responsibilities

Strategic Leadership

  • Define and lead the SEO strategy across multiple client accounts
  • Translate business goals into effective organic growth strategies tailored to each client
  • Stay ahead of search trends, Google algorithm updates, and competitive landscapes

Client & Account Management

  • Own end-to-end SEO planning, execution, and performance reporting for key accounts
  • Act as the senior point of contact for clients on all SEO-related engagements
  • Manage client communications, presentations, and performance reviews

Team Management & Development

  • Lead, mentor, and grow the internal SEO team (associates, analysts, executives)
  • Conduct regular training sessions to keep the team aligned with the latest SEO practices
  • Drive a culture of curiosity, ownership, and continuous improvement

Execution & Technical Oversight

  • Guide deep-dive SEO audits, keyword strategy, and technical recommendations
  • Oversee implementation of on-page, off-page, and technical SEO initiatives
  • Provide direction on content strategies and link-building programs (including outreach and guest posting)
  • Collaborate with developers and product teams on site architecture, crawlability, and page performance

Tools & Analytics

  • Lead the use of tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
  • Analyze performance metrics, identify trends, and translate data into actionable strategies
  • Contribute to CRO recommendations using tools like Hotjar, Microsoft Clarity, and more

What We're Looking For

  • 8+ years of hands-on SEO experience, including agency-side exposure
  • Proven track record of leading successful SEO campaigns across various domains, including
    eCommerce, enterprise, and international SEO
  • Strong understanding of
    technical SEO
  • Excellent communication and client-facing skills (verbal and written)
  • Deep knowledge of SEO tools and performance analytics platforms
  • Demonstrated experience managing and mentoring SEO teams
  • Bachelor's degree in a relevant field; technical background preferred

What You'll Get

  • A leadership role in a fast-growing digital agency with strong industry reputation
  • An opportunity to shape the future of SEO practice across multiple high-impact brands
  • A collaborative, creative, and agile environment
  • Competitive salary and benefits
  • A chance to work at the forefront of digital marketing innovation

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