Martech Manager

1 week ago

Mumbai, India ScaleneWorks Full time

Key responsibilities 1. CDP Implementation: o Lead the end-to-end deployment of the Customer Data Platform across all relevant business functions. o Oversee data integration from multiple sources (CRM, website, social media, paid ads). 2. AI Integration: o Design and implement predictive and generative AI models for customer segmentation, lead scoring, churn prediction, and next-best-action analysis working with an implementation partner o Ensure AI-powered personalization in marketing campaigns and customer journeys. 3. Data Strategy & Management: o Collaborate with IT, Marketing, and Sales teams to define data architecture and governance. o Ensure the CDP complies with data privacy regulations (e.g., GDPR). 4. Stakeholder Engagement: o Work with marketing teams to align CDP capabilities with campaign goals. o Train internal teams to use AI-enabled insights for decision-making. 5. Performance Monitoring: o Set KPIs and evaluate the impact of AI models and CDP on business metrics like lead conversion, retention, and customer satisfaction. o Provide regular performance reports and optimization recommendations. Who are we looking for? Education: Bachelor s/Master s degree in Computer Science, Marketing, or a related field. Advanced certifications in CDP platforms (e.g., Tealium, Segment, Salesforce, or similar) are a plus. Skills: o Strong understanding of CDP tools, data management, and marketing automation systems. o Experience in implementing AI and predictive analytics models for marketing use cases. o Experience in real estate or other customer-centric industries. o Familiarity with marketing automation platforms (e.g., Marketo, WebEngage). o Proficiency in customer segmentation, data mapping, and audience targeting strategies. o Strong project management skills and ability to collaborate with cross-functional teams.

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