Search Engine Optimization Manager

4 weeks ago

Mumbai Metropolitan Region, India Schbang Full time

SEO Manager (5+ Years) Location: Lower Parel, Mumbai Expectations: To align SEO efforts with brand expectations while setting standards of SEO across the industry. Experience required: Min 5 years experience in SEO | Worked on at least 1 ecommerce website Responsibilities: On-page: ● Plan, implement, manage, monitor clients SERP ● Analyse, Strategise, plan and prepare monthly website strategies and present to internal and external stakeholders ● Respond to and troubleshoot all SEO issues ● Ensure that the website and other platforms are following SEO best practices ● Conduct regular SEO audits ● Plan communication aligned with the client’s strategy ● Plan to improve the User Experience of the website regularly ● Collaborate with teams and management to ensure that the website aligns with brand strategy ● Create strategies to increase website organic traffic and improve SERP rankings ● Keep up-to-date with industry best practices and monitor competitor websites ● Plan and strategize and track promotional campaigns from an SEO lens ● Oversee responsibilities and timely execution of SEO team members ● Manage P&L of the team Off-page: ● Link analysis of our brands' competition● Maintain a link tracker along with anchor text ● Reach out and follow up with webmasters/authors of shortlisted websites ● Negotiate and close the deal with webmasters/authors ● Maintain a list of webmaster contacts from different niche markets Technical SEO Additional responsibilities: ● Ensuring the execution team has the correct brief from each client and are able to deliver the work on time ● Overseeing creation of pitch decks and internal training as needed ● Guiding executives and ensuring their work meet Schbang standards KPIs: ● At least 2 blog case studies highlighting business impact through SEO strategies implemented (Maximum 1 per brand) ● At least 4 instagram and linkedin carousel features for Schbang page highlighting small wins through strategy implemented (Maximum 2 per brand) ● Participate in at least 2 external website awards ● Conduct at least 4 internal trainings in a year ● Tracking and meeting annual targets Skills required: ● Excellent understanding of SEO ● Ability to troubleshoot SERP issues in a fast-paced environment ● Strong attention to detail with an analytical mind and problem-solving attitude ● Fantastic time management skills ● Ability to manage and work with teams ● Good clear communication ● Google Analytics Power User ● Understand and read website events and codes ● Ability to adapt to new tools and softwares ● Resolve team conflict ● Outstanding communication with internal and external stakeholders ● Preparing pitch decks ● Presentation skills Tools to master: ● Google Analytics ● SimilarWeb ● SEMRush ● AHRefs ● Screaming Frog ● Google Search Console ● Google Docs, Slides, Sheets | Excel, Word, Powerpoint

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