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Performance Marketing Lead

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Delhi, India Anlage Infotech (India) P Ltd Full time

Hi All,We are currently looking to hire Performance Marketing Lead for a Leading Digital Media Agency. The position is based in Mumbai. Interested candidates please feel free to share your profile at Management: and execute data-driven performance marketing campaigns across various channels (e.G., Paid Search, Paid Social, Display Advertising, Affiliate Marketing).clear campaign objectives, KPIs, and budgets aligned with overall business goals.campaign creation, optimization, and testing through iterative cycles.and manage relationships with vendors and partners.A/B testing and analyze data to identify opportunities for improvement and maximize campaign performance.Channel Expertise: abreast of the latest trends and innovations in performance marketing channels.and recommend new channels with high potential for growth.deep expertise in at least 2-3 core channels based on company needs.Data Analysis & Reporting: analyze, and interpret performance data from various sources.insightful reports and presentations that effectively communicate campaign performance and ROI.key metrics and trends to inform campaign optimization and future strategies.Budget Management: and manage performance marketing budgets effectively to optimize ROI.and adhere to budget forecasting models.collaboratively with finance and other teams to ensure efficient budget utilization. Teamwork & Collaboration: closely with cross-functional teams (e.G., product, sales, marketing) to ensure campaign alignment and success.and mentor junior team members, fostering a culture of continuous learning and improvement.effectively with stakeholders at all levels, providing clear and concise updates on campaign performance.