Area Sales Manager

3 weeks ago

Ernakulam, India Indkal Technologies Pvt Ltd Full time

Company Overview

Indkal Technologies is a fast-growing Indian consumer electronics and home appliances company, founded in 2020 and headquartered in Bengaluru. The company operates under global trademark licensing agreements for brands such as Acer and Black & Decker, and has also introduced its in-house brand Wobble.

With a strong emphasis on 'Make in India', the company manufactures over 70% of its product range locally and aims for 90% localization by end of 2024. Indkal's diverse product portfolio includes Smart TVs, Air Conditioners, Washing Machines, Smartphones (launched May 2025), and TWS Audio Products.

Indkal is currently present in 12,000+ retail stores across India and is on a path of aggressive growth, aiming to become one of the leading players in the Indian consumer electronics space.

About Indkal Preferred/Select Partner Program

Indkal Technologies is pleased to introduce the Indkal Preferred Partner (IPP) and Indkal Select Partner (ISP) programs—exclusive partnership opportunities designed to drive business growth and profitability for our valued partners.

These programs enable partners to introduce Indkal's diverse range of products under renowned brands (Acer, Black+Decker, Wobble, and Perrel) while benefiting from attractive margins, strategic business support, and long-term collaboration. Our partnership framework includes comprehensive Sell-in and Sell-out incentives, display benefits, and marketing support, ensuring a mutually rewarding business relationship.

Salary -
Upto 10 LPA

Key Responsibilities

  • Drive Preferred partners sales strategy and execution for assigned territories in alignment with company goals.
  • Appoint and grow business through direct dealers under Preferred/Select partner programs.
  • Achieve and exceed monthly, quarterly, and annual sales targets across all product categories.
  • Monitor and analyze market trends, competition, and consumer preferences to develop proactive strategies.
  • Manage Primary, and tertiary for preferred/select partners by ensuring display, and Affordability schemes.
  • Ensure efficient execution of product launches, promotional activities, and trade marketing initiatives.
  • Maintain optimal stock levels, sales forecasting, and sell-out strategies to drive the business.
  • Build and maintain long-term relationships with Preferred/Select partners to ensure customer satisfaction and loyalty.
  • Provide timely reports and feedback to management on sales performance and market dynamics.
  • Coordinate for Customer Service operations in assigned city/town for smooth after sales service.

Requirements

  • Bachelor's degree in business administration, Marketing, or a related field (MBA preferred).
  • 4-6 years of progressive experience in sales management within the consumer electronics or home appliances industry.
  • Strong knowledge of distribution and retail networks, particularly in the electronics/appliance sector.
  • Proven experience in managing sales teams and achieving business targets.
  • Excellent leadership, communication, and negotiation skills.
  • Willingness to travel extensively across assigned regions.
  • Preferably from Consumer Durables brand like LG, Samsung, Haier, Whirlpool, Panasonic, Daikin, Voltas

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