Sr. Corporate Communications

3 weeks ago

Mumbai, India Enago (Crimson Interactive) Full time
Key Responsibilities:
Thought Leadership Strategy:
Develop and execute a robust thought leadership content strategy to position the brand as an authority in the technology space.
Collaborate with internal teams, executives, and industry experts to create high-value content such as white papers, case studies, webinars, blogs, and reports.
Identify emerging industry trends and craft timely, insightful content that resonates with B2B audiences.
Technology Understanding:
Leverage a strong understanding of technology trends, innovations, and business applications to align marketing efforts with industry advancements.
Partner with product and technical teams to translate complex technical concepts into digestible, compelling marketing narratives.
Content Marketing & Amplification:
Develop multi-channel campaigns to distribute thought leadership content effectively, ensuring engagement across LinkedIn, email, website, and partner platforms.
Optimize content for search (SEO) and leverage analytics to measure and refine content performance.
Sales Enablement:
Align thought leadership initiatives with sales strategies to support lead generation, nurture campaigns, and account-based marketing (ABM).
Equip sales teams with high-impact collateral and talking points that reflect the brand's thought leadership narrative.
Stakeholder Collaboration:
Build and maintain relationships with industry influencers, partners, and customers to co-create meaningful content and campaigns.
Represent the brand at key industry events, webinars, and roundtables, both online and offline.
Required Skills and Experience:
B2B Marketing Expertise:
Proven experience in B2B marketing, with a focus on content strategy and demand generation.
Deep understanding of buyer personas, B2B sales cycles, and metrics-driven marketing.
Technology Acumen:
Strong grasp of technology trends, product ecosystems, and innovations in relevant industries.
Ability to distill complex technical concepts into clear, actionable marketing strategies.
Content Leadership:
Exceptional storytelling and writing skills, with a portfolio showcasing thought leadership pieces.
Experience in creating high-quality content tailored to C-suite and decision-makers.
Strategic Thinking & Execution:
Proven ability to align marketing strategies with business goals and drive measurable outcomes.
Proficiency in leveraging data analytics tools to assess campaign performance and ROI.
Collaboration & Influence:
Strong interpersonal and communication skills, with experience managing cross-functional teams.
Ability to work with technical teams, sales, and external agencies to deliver cohesive strategies.

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