Google Ads Specialist

6 days ago

Pune, India MagicWorks Full time

Role & responsibilities

1. Google Ads Strategy & Execution

  • Develop and execute high-level Google Ads strategies for scaling campaigns.
  • Manage and optimize large-budget campaigns across Search, Display, YouTube, Performance Max, and Shopping Ads.
  • Implement advanced audience targeting, including first-party data, remarketing, and lookalike audiences.
  • Utilize AI-driven bidding strategies and automation to enhance ad performance.

2. Performance Optimization & Scaling

  • Continuously analyze campaign data to improve CTR, Quality Score, and Conversion Rates.
  • A/B test ad creatives, copy, bidding strategies, and landing pages to maximize ROI.
  • Scale campaigns effectively without compromising cost efficiency.
  • Identify and leverage new growth opportunities within Google Ads.

3. Advanced Tracking & Analytics

  • Set up and manage Google Tag Manager, Google Analytics 4 (GA4), and conversion tracking.
  • Implement and optimize Enhanced Conversions and Offline Conversion Tracking.
  • Generate detailed reports on key KPIs, providing insights and recommendations for growth.

4. Automation & AI-Driven Strategies

  • Leverage scripts, rules, and API integrations to automate campaign management.
  • Optimize Performance Max campaigns using AI-driven insights.
  • Develop dynamic ad creatives using automation and feed-based strategies.

5. Cross-Channel Growth & Integration

  • Coordinate Google Ads with Facebook Ads, TikTok Ads, LinkedIn Ads, and other digital platforms for cohesive marketing strategies.
  • Work closely with the content, design, and development teams to optimize landing pages for conversions.
  • Monitor competition and industry trends to stay ahead of the curve.

Preferred candidate profile

  • Proven success in scaling campaigns beyond six and seven figures in ad spend.
  • Strong analytical skills and experience with GA4, Google Tag Manager, and Data Studio.
  • Deep understanding of bidding strategies, Quality Score, and conversion optimization.
  • Experience with Performance Max, Shopping Ads, and AI-driven campaign automation.
  • Familiarity with Google Ads scripts, API integrations, and automation tools.
  • Strong proficiency in A/B testing, audience segmentation, and CRO (Conversion Rate Optimization).
  • Excellent communication skills and ability to collaborate with cross-functional teams.
  • Google Ads Certifications (Search, Display, Video, Shopping, etc.).
  • Experience with eCommerce, SaaS, or lead generation scaling strategies.
  • Knowledge of Python or JavaScript for Google Ads automation is a plus.

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