Marketing Manager

3 weeks ago

Bangalore, India Shimmer HR Consultancy Full time

Our client are looking for a thought leader. A passionate intrapreneur who will partner with the client to build a High-end Technology solutions business from India, aiming to be a Global leader in the P-A-S-S™ (performance, availability, scalability, and security) Assurance space.

Position: Marketing Manager

Experience: 12+ years

Job Location: Bangalore

Responsibilities: The person leading this role would be expected to,

  • Drive the entire inbound marketing efforts towards setting up a demand generation engine for the business through Content-based marketing, SEO, SMM etc.
  • Drive revenue growth through multiple marketing channels.
  • Work with the Inside sales team to deliver consistent business growth.
  • Drive account growth through Account-based marketing.
  • Enhance the company's web properties while ensuring optimum SEO and SEM effort towards discoverability and higher inbound traffic.
  • Set up and drive social media strategy for the brand towards developing a compelling LinkedIn presence and outreach.
  • Would be responsible for ensuring sustained thought leadership for the company in the performance engineering category by building a strong content management engine.
  • Plan and deliver successful webinars every quarter - generate leads through successful webinars.  Drive Video Marketing - Solution showcase, Testimonial and Case Studies
  • Create customer presentations and contribute to building key proposals.
  • Build Community/s.
  • Branding / Messaging: Define and refine messaging for the ICP.
  • Generate leads and grow revenue through Event marketing.
  • Would be expected to lead all communication effort including internal communication, media relations and analyst relations.

Skills & Experience:

  • Ideal candidate would come with 12+ years of experience, in business-to-business IT services and solutions marketing.
  • Would have extensive knowledge of digital marketing and communication with adequate experience in marketing automation tools like HubSpot, Marketo, Pardot etc.
  • Extensive lead gen experience through digital channels
  • High attention to detail and ability to manage multiple, competing priorities simultaneously.
  • Enjoy getting your hands dirty in day-to-day tasks and working in ambiguous environments where you must wear many hats.

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