Search Engine Optimization Executive
2 weeks ago
Job Summary:
We are seeking a motivated and skilled SEO Executive to join our digital marketing team. The ideal candidate will have a strong understanding of SEO strategies, tools, and best practices to improve our website’s search engine rankings and drive organic traffic.
Key Responsibilities:
- Conduct keyword research and analysis to identify opportunities for optimization.
- Develop and implement on-page and off-page SEO strategies.
- Optimize website content, meta tags, and other elements to enhance search engine visibility.
- Monitor and analyze website performance using tools like Google Analytics , Google Search Console , and SEO software.
- Track and report on key SEO metrics, including traffic, rankings, and conversions.
- Stay up-to-date with the latest industry trends, algorithms, and best practices.
- Collaborate with content creators to ensure SEO-friendly content.
- Perform technical SEO audits and recommend improvements.
- Manage link-building campaigns and outreach efforts.
- Identify and resolve technical issues that may impact SEO performance.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience as an SEO Executive or similar role.
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz) and Google Analytics.
- Knowledge of HTML, CSS, and website development practices.
- Excellent analytical, organizational, and communication skills.
- Ability to work independently and as part of a team.
Preferred Skills:
- Experience with PPC advertising and social media marketing.
- Familiarity with content management systems (e.g., WordPress).
- Understanding of local SEO and mobile optimization techniques.
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