Search Engine Optimization Executive

2 weeks ago


Noida, India Appinventiv Full time

Job Summary:

We are seeking a motivated and skilled SEO Executive to join our digital marketing team. The ideal candidate will have a strong understanding of SEO strategies, tools, and best practices to improve our website’s search engine rankings and drive organic traffic.


Key Responsibilities:

  • Conduct keyword research and analysis to identify opportunities for optimization.
  • Develop and implement on-page and off-page SEO strategies.
  • Optimize website content, meta tags, and other elements to enhance search engine visibility.
  • Monitor and analyze website performance using tools like Google Analytics , Google Search Console , and SEO software.
  • Track and report on key SEO metrics, including traffic, rankings, and conversions.
  • Stay up-to-date with the latest industry trends, algorithms, and best practices.
  • Collaborate with content creators to ensure SEO-friendly content.
  • Perform technical SEO audits and recommend improvements.
  • Manage link-building campaigns and outreach efforts.
  • Identify and resolve technical issues that may impact SEO performance.


Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience as an SEO Executive or similar role.
  • Strong understanding of search engine algorithms and ranking factors.
  • Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz) and Google Analytics.
  • Knowledge of HTML, CSS, and website development practices.
  • Excellent analytical, organizational, and communication skills.
  • Ability to work independently and as part of a team.


Preferred Skills:

  • Experience with PPC advertising and social media marketing.
  • Familiarity with content management systems (e.g., WordPress).
  • Understanding of local SEO and mobile optimization techniques.



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