Creative Director

1 day ago

India The Experience Co. Full time
About Us

Experience Co. is an experiential travel brand that curates & produces some of India’s most happening travel IPs—from creative residencies to festivals & adventures for artists, creators, founders, leaders, and misfits.

Experience Co. projects are built around three pillars: designing and running travel experiences across 20+ countries; nurturing a community of over 5000+ handpicked individuals who have been part of our journeys; and driving life-altering collisions & epiphanies through our experiences & communities.

ExCo is a bootstrapped, profitable company backed by a team with over 100+ years of cumulative experience in running, creating & producing experiential events across the world—from Iceland to Japan and everything in between.

Our app, which is launching in 4 weeks, aims to consolidate the experiential travel market from Berlin to Bangalore, and create an ecosystem for premium experience creators to co-produce experiences with us. Experience Co. will be the new address for consuming real, life-altering experiences across the world.

What You’ll Do

TL;DR:

At Experience Co., we are curating global experiences for a community of outstanding creators, founders, achievers, and rebels, and your role at ExCo will be to tell that story to the world. You will shape and amplify ExCo’s brand identity by developing and executing innovative video content that engages our audience, increases awareness, and drives growth.

The Longer Version

As a Creative Director (Brand Storytelling) at Experience Co., you will be at the forefront of crafting compelling narratives that resonate with a community of founders, creators, leaders, rebels, and misfits. You will own the creative voice of the brand, ensuring consistency across all content while collaborating closely with the marketing manager to translate briefs into compelling video campaigns.

On a day-to-day basis, your responsibilities will include strategizing content, managing projects from ideation to execution, and leading video storytelling initiatives that enhance the brand’s image and connect deeply with its audience.

Key Responsibilities

Content Scripting, Briefs, Production & Distribution

• Develop compelling scripts and create storyboards for video content across social media, ads, emails, and other platforms.

• Own the creative direction of video projects, working closely with video editors and ensuring outputs reflect the brand’s aesthetic.

• Partner with the marketing manager to interpret briefs and deliver projects aligned with ExCo’s goals.

• Lead the end-to-end content production process, from ideation to final distribution across digital channels.

Brand Identity and Positioning

• Refine and maintain ExCo’s brand voice and visual aesthetic across all content.

• Plan and execute campaigns that enhance brand awareness and customer loyalty.

• Ensure all creative outputs align with ExCo’s core ethos, values, and offers.

Content Calendar and Creator Onboarding

• Design and manage the monthly editorial calendar to ensure timely content production and distribution.

• Scout and onboard global content creators for on-ground production projects.

Creative Innovation and Experimentation

• Experiment with new formats such as vibe films, reels, and text animations to keep content fresh and engaging.

• Script and direct unique storytelling projects, including voice-over narratives and visual campaigns.

Advertising and Performance Content

• Create advertising content tailored for different stages of the sales funnel (Top, Middle, Bottom).

• Collaborate with performance marketing and social teams to develop campaigns that drive engagement and conversions.

Collaboration and Leadership

• Lead creative direction and oversee art direction to ensure a cohesive brand identity.

• Collaborate with internal teams and external content creators to deliver exceptional outputs.

You’d Be a Great Fit If You

• Have at least 5+ years of experience in creative direction, storytelling, or content production, preferably in a B2C company.

• Are an exceptional scriptwriter and storyteller who thrives on crafting compelling narratives.

• Love working under tight deadlines and across geographies.

• Are great at developing, producing, and distributing lifestyle content that resonates with diverse audiences.

• Stay up-to-date with the latest trends in content creation and enjoy pushing creative boundaries.

• Have strong project management skills and can juggle multiple initiatives seamlessly.

• Are data-driven and make decisions informed by analytics.

• Are passionate about travel and creating experiences that connect people.

About You

Startup Fit:

  • You want ownership over your work and can function independently, taking initiative to drive projects forward.
  • You are comfortable with uncertainty and remain adaptable in what you do. You seek to build quick iterations and learn fast.
  • You're used to being scrappy and can function in a way that is nimble and resourceful. You seek growth and continuous improvement.
  • You're motivated by impact and the opportunity to create something new. You care about what you build and strive for excellence.
  • You're user-driven in what you do. You're eager to understand our audience deeply to ensure we're creating content that truly resonates.

Culture Fit

  • Collaborative Team Player: You've effectively worked on small and close-knit teams and find it easy to collaborate with people across all levels.
  • Proactive Communicator: You are an effortless communicator and can articulate challenges and updates flawlessly.
  • Passionate & Committed: You are passionate about crafting compelling content and are committed to enhancing the brand's value.
  • Problem Solver: You are a natural problem solver, able to navigate challenges with creativity and strategic thinking.
  • Relationship Builder: You're great at building long-term relationships, both internally with the team and externally with content creators and partners.

Goals

  • Increase Brand Awareness: Enhance ExCo's visibility and recognition in the market on Digital Channels.
  • Emotional Connection: Build emotional connections with the audience through compelling storytelling.
  • Brand Differentiation: Differentiate ExCo from competitors by highlighting our unique value propositions.
  • Customer Loyalty: Enhance customer loyalty and trust by consistently delivering valuable and engaging content.

Experience Co. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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