Group Product Manager

Reporting to: Marketing Head

Location: Hyderabad

Salary Range: ₹14 – ₹18 LPA

Position Description:

The Group Product Manager (GPM) will be responsible for leading the strategy, planning, and execution for multiple brands or a therapeutic portfolio. This role entails driving brand performance, developing long-term strategic plans, overseeing lifecycle management, and ensuring achievement of revenue and profitability goals. The GPM will provide leadership to a team of product managers and play a key role in cross-functional alignment with sales, medical, regulatory, and external stakeholders.

The incumbent will develop country operating plans, drive segmentation and targeting strategies, and champion marketing innovation while balancing resource optimization and execution excellence. The role includes active participation in long-range planning, commercial forecasting, and budget ownership. The GPM is expected to build strong key account marketing frameworks and ensure strategic engagement with corporate hospitals, private healthcare chains, and other institutional stakeholders.

Education:

• Bachelor's degree in Science / Pharmacy or related field
• Post-graduate degree in Marketing / Business Administration preferred
• Additional certification in sales/marketing is an advantage

Experience:

• 8–12 years of experience in pharmaceutical marketing
• Minimum 3–4 years in a Product Manager / Group Product Manager role
• Experience in handling therapeutic portfolios, team leadership, and key account strategy is essential
• Experience with product launches, line extensions, and lifecycle planning preferred

Job Responsibilities:

• Lead the strategic planning and execution of marketing activities across multiple brands / therapy areas
• Drive portfolio growth , new product introduction, and mature brand revitalization
• Oversee development and implementation of brand marketing plans , promotional campaigns, and tactical programs
• Guide the creation of visual aids , digital campaigns, and customer engagement materials
• Build and mentor a team of Product Managers and drive performance management
• Lead brand forecasting , budgeting, and resource allocation to ensure optimal ROI
• Collaborate cross-functionally with Medical, Regulatory, Sales, Analytics, and Compliance teams to deliver integrated strategies
• Identify and manage external vendors, agencies, and KOLs for execution excellence
• Establish frameworks for Key Account Marketing , institutional engagement, and private hospital strategy
• Partner with sales leadership to align field force training, deployment, and customer segmentation
• Develop and oversee CME programs , congress participation, and HCP engagement initiatives
• Lead lifecycle planning, including line extensions, new indications, and pricing strategy
• Monitor market trends, competitor activity, and derive actionable insights for strategic pivots

Key Performance Indicators:

• Achievement of portfolio-level revenue and market share targets
• Successful product launches and lifecycle outcomes
• Timely execution and impact of multi-brand marketing initiatives
• High-quality and compliant marketing outputs
• Leadership effectiveness in developing and managing a high-performing marketing team
• Strategic contribution to long-range planning and innovation pipeline
• Institutional business growth and improved brand presence in key accounts

Required Skills:

• Strategic Thinking and Business Acumen
• Strong knowledge of Therapeutic Areas & Market Dynamics
• Proficiency in Customer Segmentation , Targeting, and Market Execution
• Leadership & Team Development
• Key Account Management and Institutional Marketing
• Strong analytical, forecasting, and budgeting skills
• Excellent interpersonal, communication, and vendor management skills
• Understanding of Regulatory Compliance and industry best practices
• Ability to drive performance in a matrixed environment

Operating Network:

External:

• Consultants, Creative Agencies, Research Firms, KOLs, Vendors

Internal:

• Marketing Team, Sales Leadership, Medical Affairs, Regulatory, Finance, Legal, Corporate Strategy, Distribution, Business Analytics, and Business Technology