Group product manager

Reporting to: Marketing HeadLocation: HyderabadSalary Range: ₹14 – ₹18 LPAPosition Description:The Group Product Manager (GPM) will be responsible for leading the strategy, planning, and execution for multiple brands or a therapeutic portfolio. This role entails driving brand performance, developing long-term strategic plans, overseeing lifecycle management, and ensuring achievement of revenue and profitability goals. The GPM will provide leadership to a team of product managers and play a key role in cross-functional alignment with sales, medical, regulatory, and external stakeholders.The incumbent will develop country operating plans, drive segmentation and targeting strategies, and champion marketing innovation while balancing resource optimization and execution excellence. The role includes active participation in long-range planning, commercial forecasting, and budget ownership. The GPM is expected to build strong key account marketing frameworks and ensure strategic engagement with corporate hospitals, private healthcare chains, and other institutional stakeholders.Education:Bachelor's degree in Science / Pharmacy or related fieldPost-graduate degree in Marketing / Business Administration preferredAdditional certification in sales/marketing is an advantageExperience:8–12 years of experience in pharmaceutical marketingMinimum 3–4 years in a Product Manager / Group Product Manager roleExperience in handling therapeutic portfolios, team leadership, and key account strategy is essentialExperience with product launches, line extensions, and lifecycle planning preferredJob Responsibilities:Lead the strategic planning and execution of marketing activities across multiple brands / therapy areasDrive portfolio growth, new product introduction, and mature brand revitalizationOversee development and implementation of brand marketing plans, promotional campaigns, and tactical programsGuide the creation of visual aids, digital campaigns, and customer engagement materialsBuild and mentor a team of Product Managers and drive performance managementLead brand forecasting, budgeting, and resource allocation to ensure optimal ROICollaborate cross-functionally with Medical, Regulatory, Sales, Analytics, and Compliance teams to deliver integrated strategiesIdentify and manage external vendors, agencies, and KOLs for execution excellenceEstablish frameworks for Key Account Marketing, institutional engagement, and private hospital strategyPartner with sales leadership to align field force training, deployment, and customer segmentationDevelop and oversee CME programs, congress participation, and HCP engagement initiativesLead lifecycle planning, including line extensions, new indications, and pricing strategyMonitor market trends, competitor activity, and derive actionable insights for strategic pivotsKey Performance Indicators:Achievement of portfolio-level revenue and market share targetsSuccessful product launches and lifecycle outcomesTimely execution and impact of multi-brand marketing initiativesHigh-quality and compliant marketing outputsLeadership effectiveness in developing and managing a high-performing marketing teamStrategic contribution to long-range planning and innovation pipelineInstitutional business growth and improved brand presence in key accountsRequired Skills:Strategic Thinking and Business AcumenStrong knowledge of Therapeutic Areas & Market DynamicsProficiency in Customer Segmentation, Targeting, and Market ExecutionLeadership & Team DevelopmentKey Account Management and Institutional MarketingStrong analytical, forecasting, and budgeting skillsExcellent interpersonal, communication, and vendor management skillsUnderstanding of Regulatory Compliance and industry best practicesAbility to drive performance in a matrixed environmentOperating Network:External:Consultants, Creative Agencies, Research Firms, KOLs, VendorsInternal:Marketing Team, Sales Leadership, Medical Affairs, Regulatory, Finance, Legal, Corporate Strategy, Distribution, Business Analytics, and Business Technology