Growth Marketing Analyst- Assistant Manager/Manager

5 days ago


Delhi, India DMI Finance Private Limited Full time

Python and SQL mandatory and this is a Marketing Analytics roleJob Purpose:Identify, analyze, and interpret trends or patterns in complex data sets to develop a thorough understanding of the products, users, and acquisition channelsPrincipal Accountabilities:Marketing Analytics- Help solve 3 three problems of Growth Marketing- Whom to target (Propensity), How to target (Channel) and when (Time) to target for optimizing the CAC for the business- Develop the channel mix & testing strategy for each campaign by collaborating with internal teams- Run exploratory analysis to uncover new areas of opportunity, generate hypotheses, and quickly assess the potential upside of a given opportunity- Work with data engineering to develop and implement new analytical tools and improve our underlying data infrastructure- Analyze, forecast, and build custom reports to make key performance indicators and insights available to the entire company- Monitor, optimize, and report on marketing and growth metrics and split-test results. Make recommendations based on analytics and test findings- Effectively present and communicate analysis to the company to drive business decisionsQualifications- B.Tech from a Tier-1/Tier-2 institute with 2-4 years of experienceWork Experience/Skills- 2-4 years of relevant proven experience from a numbers-driven and analytical marketing environments - perhaps in an online consumer business or a Bank/NBFC- Strong data handling, interpretive and problem-solving skills with the ability to process large volume of transaction level data and efficiently derive actionable results.- Skills: R/Python, SQL , Tableau, Advanced Excel including Pivot Tables


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