[15h Left] Search Engine Marketing Manager

6 days ago

Thane, India Itvedant Education Pvt. Ltd. Full time
Job Title: Performance Marketing Manager (PPC - SEM Specialist)

Job Description

- Perform daily account management on Google Ads or other search platforms- Understand client goals, create and execute strategies to exceed defined goals- Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels- Manage a team of around 2 people- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.- Communication to team and management on project development, timelines, and results.- Work with leadership to explain and modify strategic plans- Understand and stay current on industry trends, competitive landscape, and internal product development efforts- Be accountable for the Monthly/ Quarterly Business Review meetings and showcase business growth.- Be responsible for Team Growth and planning personal development programs for subordinates.- Are a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)Are passionate about Search and internet marketing- Have an outstanding ability to think creatively, and identify and resolve problems- Have excellent communication and interpersonal skills, with the ability to be personable yet persistent- Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals- Have high levels of integrity, autonomy, and self-motivation- Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end

Job Qualifications and Skill Sets

- Proven 5 + years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)- In-depth knowledge of Google Ads - Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics- Analytical approach + Data-Driven Thought Process + Optimization mindset- The ability to think creatively, own things and work independently in a fast-paced environment- A start-up mentality with a bias to action and the ability to flex in a fast-paced environment

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