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Itvedant Education Pvt. Ltd. | Search Engine Marketing Manager | thane
2 months ago
Job Title: Performance Marketing Manager (PPC - SEM Specialist)
Job Description
- Perform daily account management on Google Ads or other search platforms
- Understand client goals, create and execute strategies to exceed defined goals
- Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels
- Manage a team of around 2 people
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
- Communication to team and management on project development, timelines, and results.
- Work with leadership to explain and modify strategic plans
- Understand and stay current on industry trends, competitive landscape, and internal product development efforts
- Be accountable for the Monthly/ Quarterly Business Review meetings and showcase business growth.
- Be responsible for Team Growth and planning personal development programs for subordinates.
- Are a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)Are passionate about Search and internet marketing
- Have an outstanding ability to think creatively, and identify and resolve problems
- Have excellent communication and interpersonal skills, with the ability to be personable yet persistent
- Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
- Have high levels of integrity, autonomy, and self-motivation
- Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end
Job Qualifications and Skill Sets
- Proven 5 + years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
- In-depth knowledge of Google Ads - Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics
- Analytical approach + Data-Driven Thought Process + Optimization mindset
- The ability to think creatively, own things and work independently in a fast-paced environment
- A start-up mentality with a bias to action and the ability to flex in a fast-paced environment
