Market Research Analyst

3 weeks ago

Hyderabad, India ValueLabs Full time
Job Title: Market Research Analyst - Unlock Business Growth with Data-Driven InsightsLocation: HyderabadJob Type: Full-timeExperience: 2-5 years

Job Description:

Are you a data enthusiast with a passion for market research? Do you want to make a meaningful impact on business growth? We're seeking a highly motivated and detail-oriented Market Research Analyst to join our team in Hyderabad. As a Market Research Analyst, you will be responsible for conducting market research to support senior leaders in their decision-making process. You will analyze data, identify trends, and provide actionable insights to drive business growth.

Key Responsibilities:

1.

Conduct Secondary Research:

Perform in-depth analysis of industries, services, customers, products, and competitors.Gather and consolidate data from various sources, including market reports, academic journals, and online databases.Develop and maintain a comprehensive understanding of market trends, competitors, and customer preferences.2.

Design and Analyze Reports:Create high-quality reports and presentations that summarize research findings and provide actionable insights.Analyze and interpret data, identifying key trends, patterns, and correlations.Develop and maintain a dashboard to track key performance indicators (KPIs) and market trends.3. Primary Research:Design and implement primary research studies, including surveys, focus groups, and interviews.Develop and distribute research instruments, such as surveys and questionnaires.Analyze and interpret primary research data, identifying key trends and insights.

4. Competitive Intelligence:Conduct competitor analysis, including market share, pricing, and product offerings.Identify and analyze market trends, including shifts in consumer behavior and preferences.Develop and maintain a comprehensive understanding of the competitive landscape.

5. Data Visualization and Presentation:Develop and maintain a dashboard to track key performance indicators (KPIs) and market trends.Create high-quality reports and presentations that summarize research findings and provide actionable insights.Develop and maintain a comprehensive understanding of data visualization tools and techniques.6.

Communication and Collaboration:Develop and maintain strong relationships with senior leaders, stakeholders, and cross-functional teams.Communicate research findings and insights effectively, both verbally and in writing.Collaborate with cross-functional teams to develop and implement research-based solutions.Requirements:1. Education: Bachelor's degree in Marketing, Business Administration, or related field.2. Experience: 2-5 years of experience in market research, preferably in secondary research.

Skills:Strong analytical, communication, and presentation skills.Proficiency in MS Office, particularly Excel, Word, and PPT.Experience with market research tools and open-source third-party tools.Knowledge of data collection methods and data visualization.Excellent knowledge in the following areas:Market Research (Secondary Research)Account ProfilingAccount InsightsStrategic ThinkingAnalytical skillsComparison AnalysisCompetitive IntelligenceConsumer DemographicsData VisualizationDemand EstimationIndustry Research & Identifying TrendsMarket AnalysisMarket forecastingMarketing strategy and researchMS Office SkillsPresentation SkillsProduct AnalysisProduct ComparisonQuantitative and qualitative researchSecondary Research4. Certifications: Certified Market Research Professional (CMRP) or Certified Analytics Professional (CAP) certification is a plus

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