Digital Marketing Specialist

3 weeks ago

new delhi, India Tattva Creations Pvt. Ltd Full time
Position: Digital Marketing Specialist
Location: New Delhi
About the company:
Founded in 2010, Tattva Creations is a digital first, integrated marketing company providing consultancy and solutions to industry leading brands and businesses. A young dynamic team, we focus on a comprehensive 360-degree approach to marketing and brand communications. We work closely with brand teams to build a custom marketing outreach that aligns with their business goals.
Our vision is to connect and communicate in an evolving world with no boundaries, through a strong digital first approach. Come, become a part of #TeamTattva and fast track your professional journey with one of the leading integrated marketing agencies in India. We look forward to your application
Key Responsibilities:
1.  Develop and execute digital marketing plans  that align with the company’s objectives.
2.  Manage and oversee various digital marketing channels  such as   email, SEO/SEM, social media, and display advertising campaigns
3.   Stay updated with industry trends and developments  in Artificial Intelligence, Digital Marketing tools, platforms, and practices.
4 . Plan and execute performance-based campaigns  across multiple digital channels such as PPC (Pay-Per-Click), paid social, display, and affiliate marketing, Amazon seller central and Flipkart etc.
5.  Monitor and analyze metrics across platforms  to measure the effectiveness of marketing campaigns and make data-driven decisions.
6.  Optimize campaigns  to meet or exceed KPIs and ROI targets.
7.  Test and optimize ads  and targeting strategies to increase conversion rates and lower acquisition costs.
8.  Prepare detailed performance reports  and share insights and recommendations with stakeholders.
9 . Analyze digital data  to draw key recommendations around website optimization.
10.  Maintain a digital dashboard  of several different accounts.
Eligibility:
1. 3+ years of experience in Digital Marketing
2. Proven experience of handling big-budget digital lead generation / sales campaigns
3. Experience with SEO/SEM, Google Analytics, Google My Business, Google Tag Manager, Meta Pixels.
4. Experience in setting up and optimizing Google Adwords campaigns
5. Familiarity with web design and content management systems.
6. Excellent understanding of digital marketing concepts and best practices.
7. Knowledge of ad serving tools for programmatic advertising will be an added advantage.
8. Excellent communication and interpersonal skills.
9. Bachelors’ degree in any stream.
About Us
Founded in 2010, Tattva Creations is a digital first, integrated marketing company providing consultancy and solutions to industry leading brands and businesses. A young dynamic team, we focus on a comprehensive 360-degree approach to marketing and brand communications. We work closely with brand teams to build a custom marketing outreach that aligns with their business goals.
Our vision is to connect and communicate in an evolving world with no boundaries, through a strong digital first approach.
Come, become a part of #TeamTattva and fast track your professional journey with one of the leading integrated marketing companies in India. We look forward to your application

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