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3 days ago
The Infatuation is hiring an Analyst, Martech Platform Management to be responsible for supporting the management of our martech and digital analytics platforms; maximizing our platform capabilities to enable data collection and measurement; and providing technical knowledge and support to stakeholders. To achieve this, you'll support the design, implementation, quality assurance and maintenance of our data collection strategy and other related processes. You will report to the Manager, Martech Platform Management and partner directly with our Product, Marketing, Data, and Engineering teams to support event tracking, data management, and communication needs across our web and mobile app experiences.
You will work directly with tools such as Segment, Google Tag Manager (GTM), Google Analytics (GA), Parsely, Amplitude, Braze, BigQuery and more. This is an amazing opportunity to learn the ins and outs of digital analytics and be exposed to many marketing technologies while working with an amazing team
Job Responsibilities
Support the management of our martech and digital analytics platforms, such as Segment, Google Tag Manager, Google Analytics, Parsely, Amplitude, Braze, and more. Support the delivery of our data collection strategy, gather business requirements, design and write technical solutions, ongoing quality assurance and data governance. Partner closely with our product and marketing teams to ensure all features and campaigns launch with measurement and instrument our customer data platform journeys to support communications. Partner closely with our product, marketing, and data engineering teams to manage our data as an integral part of our ecosystem ensuring efficient and scalable technical solutions are designed and implemented. Maintain close relationships with our vendors to stay up to date on platform evolution, to ensure we follow best practices and to maximize our return on investment. Maintain technical documentation and provide training to support internal knowledge sharing. Communicate effectively between technical and business stakeholders, manage multiple priorities and deadlines, and be the subject matter expert for all things digital analytics and martech.Required Qualifications, Capabilities and Skills
Knowledge of how martech platforms are managed/implemented on both web and native mobile platforms. 1+ years experience working on martech and digital analytics implementations. 1+ years experience working with at least one digital analytics platform. Must include experience designing and writing tracking requirements, debugging and testing implementations. Expert in Microsoft Excel or Google Sheets. You must be very comfortable working with advanced functions. Excellent project management skills. Excellent verbal and written communication skills. Supreme and proven attention to detail with the ability to manage both your own and stakeholder expectations.-
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