Brand Manager- Salem
3 days ago
Responsibilities
Analyse brand positioning and consumer Insights
Shape and communicate our Vision and Mission
Translate brand elements into plans and go-to market strategies
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to Take action
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns and assets ROI and KPIs
Monitor market trends, research consumer markets and competitors activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brands direction, choices and tactics
Preferred qualifications
Masters degree in Marketing /Management
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data driven thinking and affinity for numbers
Outstanding communication skills
Up to date with latest trends and marketing best practices
Degree in marketing or related field.
About the company- We are 25 years old organization into manufacturing of medium voltage switch gears and distribution transformers.
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