Performance Marketing Executive

4 weeks ago

NCR, India IMI Delhi Full time

Role & responsibilities :

  • Set up and monitor performance campaigns on platforms like Google, Meta, etc., following defined campaign plans and guidelines
  • Prepare and maintain campaign tracking sheets, performance dashboards, and weekly MIS reports
  • Coordinate with creative teams and agencies to collect assets and upload creatives on time
  • Implement UTM tags, check ad tracking, and support attribution setup for accurate lead source mapping
  • Support in analysis of campaign metrics (CTR, CPL, impressions, etc.) and draft performance summaries
  • Implementing A/B testing, optimizing ad targeting, landing pages, and user flows to improve conversion rates.

Key Performance Indicators (KPIs):

  • Volume and quality of leads generated through digital campaigns
  • Turnaround time from campaign brief to go-live
  • Engagement metrics of creatives (CTR, video views, shares, comments)
  • Adherence to brand and messaging guidelines across all campaigns
  • Accuracy in performance tracking and consistency in dashboard updates

Preferred candidate profile :

  • 3-5 years of hands-on experience in running performance marketing campaigns, preferably in the education or consumer sectors
  • Working knowledge of Google Ads, Meta Ads Manager, and performance tracking tools (UTM, Google Analytics, Google Tag Manager)
  • Familiarity with Excel or Data Studio for reporting and dashboarding
  • Experience coordinating with external agencies or creative vendors
  • Strong attention to detail and the ability to manage multiple campaigns simultaneously
  • Strong analytical and Excel/Google Sheets skills for data-driven decision making.

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