
Performance Marketing Executive
6 days ago
Role & responsibilities :
- Set up and monitor performance campaigns on platforms like Google, Meta, etc., following defined campaign plans and guidelines
- Prepare and maintain campaign tracking sheets, performance dashboards, and weekly MIS reports
- Coordinate with creative teams and agencies to collect assets and upload creatives on time
- Implement UTM tags, check ad tracking, and support attribution setup for accurate lead source mapping
- Support in analysis of campaign metrics (CTR, CPL, impressions, etc.) and draft performance summaries
- Implementing A/B testing, optimizing ad targeting, landing pages, and user flows to improve conversion rates.
Key Performance Indicators (KPIs):
- Volume and quality of leads generated through digital campaigns
- Turnaround time from campaign brief to go-live
- Engagement metrics of creatives (CTR, video views, shares, comments)
- Adherence to brand and messaging guidelines across all campaigns
- Accuracy in performance tracking and consistency in dashboard updates
Preferred candidate profile :
- 3-5 years of hands-on experience in running performance marketing campaigns, preferably in the education or consumer sectors
- Working knowledge of Google Ads, Meta Ads Manager, and performance tracking tools (UTM, Google Analytics, Google Tag Manager)
- Familiarity with Excel or Data Studio for reporting and dashboarding
- Experience coordinating with external agencies or creative vendors
- Strong attention to detail and the ability to manage multiple campaigns simultaneously
- Strong analytical and Excel/Google Sheets skills for data-driven decision making.
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