Performance Marketing Lead

7 days ago

Chennai, Tamil Nadu, India ILYZLY Full time

CTC: ₹4.2 – ₹6 LPA (Based on experience & performance)

About Ilyzly:

Ilyzly is one of Chennai's fastest-growing men's fashion retail brands with 7 vibrant stores and an emerging eCommerce presence ( We specialize in bold, trendsetting streetwear and premium fashion for men. As we expand our retail and digital footprint, we're seeking a Performance Marketer who knows how to deliver results and elevate our brand presence online and offline.

What You'll Do

Performance Marketing & Campaign Management

  • Strategize, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, and explore alternate ad platforms for growth opportunities.
  • Drive 10x+ ROI on ad spends through advanced strategies for bidding, placements, audience targeting, behavior insights, and A/B testing.

Retail-Focused Growth

  • Primary Goal (First 3-5 months): Drive maximum walk-ins to our 7 Chennai stores and increase retail sales.
  • Simultaneously work on boosting the eCommerce site into a strong online channel.

Content-Driven Marketing Calendar

  • Collaborate with the Content team (creator and editors) to build and execute a monthly marketing schedule.
  • Plan campaigns around seasons, festivals, events, offers, and promotions for a men's fashion retail audience.
  • Ensure high-quality, engaging creatives for ads, reels, videos, WhatsApp campaigns, and other digital channels.

Analytics & Reporting

Share weekly reports on:

  • Ad spend vs ROI
  • Campaign performance insights
  • Walk-in data correlation with campaigns
  • Sales impact & recommendations for improvement

Social Media Growth

  • Plan content strategies to grow Ilyzly's presence on Instagram, YouTube, and other relevant platforms.
  • Leverage organic + paid strategies to create an engaging and trend-forward brand positioning.

Who You Are

Experience:

  • 1.5 – 2 years of hands-on performance marketing experience with a men's fashion or retail brand (must-have).

Skills:

  • Proficiency in Meta Ads, Google Ads, and evaluating emerging ad platforms.
  • Strong knowledge of bidding strategies, placements, audience behavior, A/B testing, and scaling campaigns for ROI.
  • Ability to create and execute marketing calendars with seasonal and trend-based relevance.
  • Analytical mindset with experience delivering actionable insights through data reporting.

Location:

Based in Chennai (mandatory). Work location: Nungambakkam

Compensation:

₹4.2 – ₹6 LPA (Based on experience & value addition)

Why Join Ilyzly?

Shape the marketing strategy of one of Chennai's leading men's fashion brands.

Drive real-world results and see your campaigns directly boost store walk-ins and sales.

Collaborate with a young, bold, and trend-driven creative team.

Be part of a fast-growing brand with opportunities to scale your career as the company expands.

How to Apply

Send your resume and portfolio of past campaigns to ( , )

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