Developer for custom server-side tracking setup

3 weeks ago

Coimbatore, India Apex Dental Marketing Full time

Position: Tracking Developer (Contract/Freelance)Compensation: $500 USD for implementation, 2-3 hour coaching sessions teaching implementation Location: Remote Start Date: ASAPAbout the RoleWe are looking for an experienced developer to set up a custom server-side tracking pipeline to keep conversion optimization active for Health & Wellness advertising accounts on Meta.This is not a standard pixel install — you must understand how to build a compliant, custom event tracking system that bypasses Meta’s Health & Wellness restrictions without breaking policy.What You’ll Build (Custom Core Setup)GTM Web → capture browser-side interactions.Custom Events → replace Meta’s restricted standard events (Purchase, Lead, Add To Cart) with custom ones (e.g., Purchase C, Order Placed) while retaining parameters.s GTM (Stape or other hosting) → configure a secure server-side GTM container.Meta Conversions API (CAPI) → send events from our verified domain to Meta with match keys for accurate attribution.Attribution Layer → ensure full tracking integrity with browser + server event IDs (event_id, fbp, fbc).ResponsibilitiesInstall, configure, and test server-side GTM hosting (Stape or equivalent).Implement custom event naming conventions for Health & Wellness compliance.Configure and deploy Meta CAPI pipelines from server-side GTM.Map browser events → custom server events while maintaining parameters.Test event firing, match rates, and optimization readiness.Provide documentation for the setup.RequirementsProven experience with Google Tag Manager (web + server).Strong knowledge of Meta CAPI and event tracking for ads.Familiarity with Health & Wellness category restrictions on Meta is compulsory Ability to configure custom events for conversion optimization.Experience with Shopify, Woo Commerce, Go High Level or custom checkouts a plus (but not required).Why This MattersMeta restricts Health & Wellness events (Purchase, Lead, etc.), which kills optimization. Our setup solves this by implementing custom events via server-side CAPI — Meta recommends this, but most devs don’t know how to do it correctly.We need someone who can build this pipeline end-to-end so our campaigns stay optimized, accurate, and future-proof.How to ApplySend:Examples of past GTM/CAPI setups you’ve done.A quick note on your experience with custom events and server-side tracking.Your expected timeline.

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