Search Engine Optimization Specialist

2 days ago

Coimbatore, India Backdropsource Full time

Key Responsibilities:● Conduct comprehensive SEO audits of the Shopify site to identify gaps, issues, and opportunities for improvement.● Perform competitor analysis to understand site structures, conversion setups, and content strategies of top-performing players.● Develop actionable SEO roadmaps (quarterly, half-yearly, yearly) and present progress reports to management.● Monitor website behavior using analytics tools to identify drop-off points, low-converting pages, and areas for CRO improvement.● Collaborate with designers and developers to execute page layouts, mockups, and new templates for product, solution, and listicle pages.● Optimize technical SEO elements — crawl budget, indexation, site speed, internal linking, canonicalization, and structured data.● Implement and maintain schema markup (Product, Offer, Pricing, Review, Breadcrumb, etc.) to enhance SERP visibility.● Perform ongoing keyword research, mapping, and content optimization aligned with search intent and e-commerce taxonomy.● Conduct A/B testing and CRO experiments to identify the most effective layouts and page formats.● Lead off-page SEO efforts, including link acquisition, digital PR, and monitoring backlink quality.● Use AI and automation tools to streamline workflows, optimize tasks, and scale SEO-driven content creation.● Work cross-functionally with content, design, and web development teams to align SEO with broader business goals.Requirements:● 2+ years of proven SEO experience in e-commerce websites (Shopify experience required).● Strong understanding of Shopify SEO architecture, crawl optimization, and technical troubleshooting.● Hands-on experience with Google Analytics, Google Search Console, Screaming Frog, SEMrush, Ahrefs, and Looker Studio.● Deep knowledge of technical SEO, structured data, and site architecture best practices.● Experience in conversion rate optimization (CRO) and A/B testing methodologies.● Ability to turn data insights into actionable strategies that drive measurable business outcomes.● Strong communication and collaboration skills to work with cross-functional teams.● Proficiency in AI tools and automation for SEO, reporting, and scalable content generation.● Experience in developing SEO frameworks that drive organic visibility, traffic, and conversions.Why Join Backdropsource:● Work with a global e-commerce brand serving creative professionals worldwide.● Opportunity to own the full SEO strategy end-to-end.● Collaborative culture with designers, marketers, and developers who value data-driven growth.● Room to experiment with AI-led SEO workflows and automation.Work Type & Schedule- Work Mode: In-person (Coimbatore)- Working Days: Monday to FridayHow to ApplySend your resume to: Contact: Company Website: backdropsource.in

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