Head of Marketing, Branding

2 days ago

Chennai, India Saaki Argus & Averil Consulting Full time

Job Overview: We are seeking a dynamic and strategic Head of Brand and Marketing to lead and oversee the development, implementation, and management of our brands marketing efforts. The ideal candidate is a visionary leader with deep expertise in brand management, digital marketing, and integrated marketing communications with good expertise in handling SAAS products. Key Responsibilities: Brand Strategy Development: Lead the development of the brands vision, strategy, and positioning to ensure consistency across all channels and touchpoints. Define the brand s messaging, values, and tone of voice to align with target audiences and business objectives. Campaign Management: Create and oversee the execution of multi-channel marketing campaigns that drive brand awareness, customer acquisition, and retention. Analyze campaign performance and optimize strategies to maximize ROI Marketing Leadership: Lead the marketing team, fostering a culture of creativity, collaboration, and results-driven performance. Develop and implement integrated marketing plans across digital, traditional, and experiential channels. Oversee the execution of global and regional marketing campaigns. Team Development & Management: Build, mentor, and lead a high-performing brand and marketing team. Foster cross-functional collaboration with teams such as product, sales, and creative. Market & Competitor Analysis: Conduct market research to understand customer needs, trends, and competitor activities. Use insights to refine strategies, messaging, and product positioning. Brand & Content Leadership: Oversee content creation, digital presence, and social media strategy to build brand awareness and engagement. Ensure content is on-brand, innovative, and resonates with the target audience. Performance Reporting: Provide regular updates and reports to senior leadership on the effectiveness of brand and marketing strategies. Track key performance indicators (KPIs) and adjust tactics to improve results. Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources to deliver maximum impact. Qualifications: Education: Master of Business Administration/ Any Graduate with 10+ years of experience in handling the Branding/ MArketing portfolio from SAAS Product background Location: Chennai Looking for a candidate from product based company

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