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Digital Champaign Internship
4 weeks ago
Location: HDFC securities, Andheri East Office
Duration: 3 months
Stipend: As per company policy
HDFC securities is a leading financial services firm specializing in brokerage services. We are committed to providing innovative and personalized solutions to our clients, ensuring their financial success and security.
About the Projects:
The incumbent will be supporting key initiatives within the Digital Business at HDFC Securities :
- Customer Segmentation & Campaigns:
A strategic initiative aimed at identifying customer segments to tailor marketing efforts specifically for the monetization of Equity (MTF) and F&O business.
- Key Insights & Reporting:
A project focused on leveraging data analytics to derive actionable insights that enhance monetization strategies in Equity, F&O & TPP markets.
Key Responsibilities:
- Conduct in-depth customer segmentation studies to identify distinct groups interested in Equity, F&O, and TPP products.
- Analyze campaign performance metrics related to Equity, F&O, and TPP offerings, providing insights on customer engagement and conversion rates.
- Perform competitive analysis and benchmarking against industry players to uncover opportunities for growth in the Equity and F&O sectors.
- Gather and analyze customer feedback to inform strategies for product enhancements and new offerings.
Desired Skills:
- Strong analytical and critical thinking skills with the ability to derive actionable insights from data.
- Familiarity with digital marketing concepts (e.g., funnel optimization, CAC, LTV) and customer behavior analytics, particularly for financial products.
- Ability to organize, analyze, and present data insights in a structured, visually compelling manner.
- Knowledge of the stock market or an interest in investing/trading is a plus.
Ideal Candidate Profile:
- Pursuing postgraduate studies in Data Science, statistics, or Computer Science-related fields.
- Demonstrated interest in the monetization of financial products, particularly in Equity and F&O markets.
- Comfortable working in a collaborative, detail-driven environment.
- Eager to learn about customer segmentation, campaign strategies, and data-driven decision-making in the financial sector.
- Python, SQL, Microsoft Power BI tool, REST API, SFTP, Web scrapping, Descriptive Statistics, Basic Machine Learning Models, Analytics, strong logic building.
