Founding Marketer

2 days ago

India Unnamed Full time

The Opportunity Most spiritual apps are either too religious, too "woo-woo" (crystals and toxic positivity), or just glorified sleep aids. We are building Ritually: "A Personalized Spirituality Operating System" for the modern, skeptical, and burned-out generation. We are unbundling faith into micro-rituals (60-120 seconds) for grounding, clarity, and purpose. You will be partnering directly with a technical founder (IIT Delhi, Ex-Goldman, 2x Exits) who is fully funding the runway. You own the story; I build the product. The Role We don't need a "Social Media Manager." We need a Growth Engine . You will solve the "Cold Start Problem" for a consumer app in a crowded market. You are the bridge between a $2.16 Billion market opportunity and a product designed to solve the "loneliness epidemic". What you will actually do: Own the "Vibe": Define the brand voice. It shouldn't sound like a "guru" or a "medical clinic." It needs to sound like a wise friend. The "Trojan Horse" Strategy: Launch and market our "Ritual Generator" web tool to capture our first 10,000 emails before the app even launches. Short-Form Domination: Own the content strategy for Reels/TikTok. Not "ads," but viral micro-rituals that provide value in 15 seconds. Community Architecture: Build the "Sacred Spaces" —a digital community for the "Spiritual But Not Religious" demographic who feel isolated. Frugal User Acquisition: Experiment with ASO (App Store Optimization), influencer seeding, and micro-budget paid ads to find a CAC (Customer Acquisition Cost) that works. This is zero-to-one growth , not brand management. Who You Are You are a Storyteller with a Spreadsheet: You can write a tear-jerking script for a Reel, but you also obsess over retention cohorts and conversion rates. You "Get" the Space: You understand why Gen Z is abandoning religion but obsessing over "rituals". You know the difference between "Mindfulness" and "Spirituality." You Hate "Toxic Positivity": You understand that real growth involves shadow work, not just "good vibes only". You are a Zero-to-One Builder: You have likely grown a community from 0 to 10k before, or you’ve been a key early hire at a D2C/App startup. Why Join? No VCs, No Noise: We are self-funded (bootstrapped) with a 2-year runway committed. We answer to users, not investors. Product-Market Fit: You are selling into a massive "unmet need." 90% of meditation app users churn because the apps are too long. We are selling the solution: Micro-practices. High Upside: This is a founding role with real equity. If we hit our goals, you win big. How to Apply? Don’t send a CV or cover letter. Send: 1-page note OR 2-minute video answering: “Headspace and Calm are saturated. How would you market a 60-second ‘Micro-Ritual’ app to a stressed 25-year-old using only organic content? Give me one specific content idea.” DM me or email:

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