Google Analytics Consultant

4 weeks ago

Bengaluru, India dentsu Full time
The purpose of this role is to partner with a client within their designated workfront to deliver the project

Job Title:Google Analytics Consultant

Job Description:Key Requirements

Bachelor’s degree in Computer Science, Information Systems or Statistics 6 months to 1 years of experience working with Web Analytics, Mobile Measurement Platforms, Tag Management Platforms, Visualization Platforms Must have a clear understanding of Google Marketing Platform, and how to leverage the Google stack to the greatest advantage of clientsStrong analytical, visual thinking and communication with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data and develop actionable recommendations Ability to clearly communicate processes and requirements to internal and external stakeholders

Roles & Responsibilities

Work with the Team Lead for the analysis of highly complex data sources, identifying trends and patterns in data and make recommendations based on analysis resultsPerform root cause analysis on complex data anomalies and working closely data stewards to define best practiceAbility to develop Measurement Plans for Web & App Analytics Platforms such as Google Analytics, Adobe Analytics, etc. Ability to Test & Debug the Analytics Data Collection using various debugging toolsAnalyze data and generate insights in form of revenue/growth prediction, trends and anomalies, customer segmentation, etc.Work closely with the project management teams to drive delivery and engagementDrive performance of analytics and tagging capabilities to impact overall business resultsFind opportunities to cross-sell other services, including data analysis, attribution analysis, ad-tech, CRM integration, marketing automation, etc

What will make you stand out?

Your ability to simplify data and tell a storyPrevious experience of working with Web Analytics platform in the previous role Good understanding of HTML, JavaScriptKnowledge of Digital Marketing and/or Marketing AnalyticsKnowledge of Google Analytics 360 and Google BigQueryExperience working with Google Marketing Platform & Google Cloud PlatformExperience working with Visualization tools: Tableau, Looker, Data Studio etc

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