Adobe Analytics

Found in: Talent IN 2A C2 - 2 weeks ago

Bengaluru, India KPMG India Full time

Role: - Adobe Analytics, India

Title: - Associate Consultant / Consultant

Location: - Bangalore



Introduction


KPMG is looking to recruit passionate, enthusiastic, customer & team focused Adobe / Google Analytics Consultant for its growing MarTech practice. Our MarTech practice delivers solution on leading platforms such as Adobe, Salesforce, Google and more.


Primary Responsibility

Work with stakeholders to gather and understand unique business requirements and build customized solutions to meet their analytic and reporting needs with Adobe Analytics platform.

  • with different stakeholder teams to understanding web requests, identify the appropriate web KPI’s to build reports, dashboards, and handle ad-hoc data pulls
  • monitor, identify, and analyze key KPI’s and trends and provide data-driven recommendations to improve user experience and site engagement rates
  • and maintain SDR and report suites according to different sites and locales.
  • knowledge on Marketing Channel Processing rules and able to setup calculated metrics inside Analytics tools.
  • close with QA & Dev team to ensure professional delivery of technical implementations.
  • dashboards, workspaces and ad-hoc reports showcasing present trends, progress rate against established KPI’s, goals and lead generation activities.
  • understanding on web analytics packages (Google Analytics/ Adobe Analytics) and familiarity with tag management systems (Launch/GTM)
  • experience in implementing 3rd party or Marketing pixels such as Meta pixel, Google Tag, Linked-in tags etc.
  • with Adobe Target – A/B, Multivariate testing platforms and methodology.

Desired Experience

  • experience of about 3-5 years in implementation of digital analytics and optimization solutions with a focus on Adobe / Google Analytics, Adobe Target
  • with Tag management systems – DTM, Adobe Launch is must
  • knowledge JavaScript, CSS, HTML and JQuery.
  • in setting up Data-Layer format and working with front end development teams.
  • in integrating Adobe Analytics with other tools (Adobe Target, Adobe Campaign)
  • in working on Agile methodologies.
  • project management, organization, and communication skills.

Essential Skills to succeed

Exceptional team management and leadership skills

Ability to build strong business relationship with internal and external stakeholders.

Deep Passion, Perseverance & Grit coupled with an inquisitive, learning nature.

Strong verbal, written communication, data presentation skills,

Ability to effectively communicate with both business and technical teams

Self-driven and motivated personality working with a strong conviction to make things happen.



Preferred Certifications


Adobe Experience Cloud related certifications.

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