Merchandising Specialist

4 weeks ago


india vidaXL Full time

Job Purpose: What is the purpose of the job?

A “Merchandising Specialist” (Or cross-selling specialist) is responsible for identifying and capitalizing on opportunities to offer additional products or services to customers during their buying journey on the web shop. Their role is to analyze customer preferences and behavior to determine relevant cross and upselling opportunities. By understanding the customer's needs and providing tailored recommendations, the specialist aims to enhance the customer experience and increase customer satisfaction. Ultimately, their purpose is to maximize revenue by encouraging customers to make additional purchases that complement their original buying decisions.


Responsibilities and Day-to-day work

You are owner of the cross-selling features/tools we have on the vidaXL web shops. Daily you are busy with “diving into the data” and using this data to “create reports” , you are “investigating new opportunities”, “Research the behavior of visitors/customers” and you “validate the new opportunities you come up with” to show if it is worth it to invest in it. You are also the “cross-selling go-to person” for all questions related to the cross-selling activities and know all ins and outs of the data available.


Deliverables

Increase in the main KPI Items per Order with 10% in 2024

Come up with new initiatives to extend our cross selling

Validate initiatives to show the potential of it

Clear reporting on the tools you work with and KPI’s you aim for


Starting from zero -> There is a strategy for cross selling created and some activities were done, but no solid foundation of the activities yet

Data available -> is limited and needs to be extended

Technical depth -> The logics behind tools used in vidaXL can be a black box and need more investigation to understand how they work

Necessary Skills/Personalities :

Structural

Creative

Analytically driven

Outspoken

Team player

Proactive


Necessary Experience/Knowledge :

Marketing study

Knowledge of Cross Selling

Worked with data tools like Google Analytics

Experience in eCommerce


Preferred Extras :

Experience with Salesforce Einstein

Knowledge of CRO


Language :

English



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