Content Writer Lead

4 weeks ago

Erode, India InfinityHub Full time

Role - Content Writer Lead

Location - Erode

Responsibilities:

  • Be responsible for driving Spotlight content efforts globally, including content programming and execution of cross-functional content strategy.
  • Be an expert in internet culture and deeply understand how content platforms work, with a particular focus on UGC.
  • Oversee a seven-day-a-week programming schedule and build tentpole content initiatives to inspire creation and engagement in the Global market.
  • Analyze and report on the state of the local content and creation ecosystem, including content development efforts, performance, feedback, user experience, and cross-functional reporting.
  • Develop incentives and platform feedback mechanisms that encourage inclusive and high-quality content creation from the entire online community. Help to develop creative tools and content formats that help more of our community express themselves.
  • Support key content initiatives and coordinate execution with cross-functional partners, including Marketing, PR, Music, Product and Partnerships.
  • Monitor and foster relevant and engaging trends to help define Spotlight content and ease community participation.
  • Be an expert on Online Marketing and voice in order to extend the product offering in an authentic and grounded manner.
  • Expertise in internet trends and pop culture
  • Deep understanding of content platforms, especially UGC
  • Strong creative taste and discretion and experience working on creative projects
  • Outstanding analytical skills and a strong facility with data
  • Ability to mix quantitative and qualitative inputs to inform decision-making
  • Outstanding execution skills and the ability to proactively add value
  • Highly resourceful, flexible and brings positivity to the work environment

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