Senior content writer

4 weeks ago

Erode, India Kasha Full time

Kasha is a global platform designed to empower small business owners, solopreneurs, and freelancers by providing an all-in-one tool to start, run, and grow their businesses. We address the inefficiencies of fragmented tools and multiple subscriptions by offering a seamless solution that integrates company formation, banking, invoicing, client management, website building, and more.About the RoleWe are looking for a strategic Senior Content Writer to lead and oversee the entire content function. This role goes beyond writing - you’ll define and manage content strategy, brand voice, and editorial standards, while being accountable for the outputs of the SEO and Creative Content Writers. You will also take ownership of PR communications, retention campaigns, and thought leadership initiatives, reporting directly to the Head of Marketing.Key Responsibilities· Define and own the end-to-end content strategy and editorial roadmap.· Lead content writers (SEO & Creative), ensuring high-quality outputs aligned with brand tone.· Write and oversee long-form content: whitepapers, blogs, case studies, reports.· Manage PR communications (press releases, media kits, industry thought leadership).· Collaborate with lifecycle/retention teams on emails, push notifications, and messaging content.· Maintain brand voice, tone, and consistency across all touchpoints.· Track and report content performance, providing insights to the Head of Marketing.Requirements· 5–8 years of experience in content writing, PR, or editorial strategy.· Proven experience managing content teams or mentoring writers.· Strong portfolio covering long-form, PR, and lifecycle/retention content.· Excellent storytelling, editing, and brand-building skills.· Experience in Saa S, fintech, or B2 B tech is a plus.· Analytical mindset with ability to measure content impact.**Why Join Us:**- Opportunity to work with cutting-edge technologies and modern development practices.- Collaborative and innovative work environment.- Competitive salary and benefits package.- Career growth and professional development opportunities.

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