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Sr, Executive_Platform Marketing

2 months ago

mumbai, India C5i Full time
Looking for Digital Marketing Executive for B2B / SaaS platforms
Position: Digital Marketer for platform marketing
Designation: Sr Executive
Location: Mumbai- Hybrid
Job Summary:
We are seeking a skilled Digital Marketing Executive to execute impactful marketing campaigns that drive engagement and enhance the visibility of our AI and analytics platforms. The ideal candidate will have hands-on experience executing digital marketing initiatives, including social media management, email marketing, SEO, and paid advertising, within a fast-paced environment. They should be data-driven, detail-oriented, and capable of effectively managing multiple projects to achieve measurable results.
Key Responsibilities:
Email Campaigns
Execute email marketing campaigns, including segmentation, personalization, and A/B testing, to maximize open rates and conversions.
Monitor email performance and make data-driven adjustments to improve effectiveness.
Social Media Management
Manage daily social media activities, including creating and scheduling posts, monitoring engagement, and responding to comments and messages.
Execute social media campaigns to increase brand awareness and engagement.
Website and SEO Optimization
Support website optimization efforts, including on-page SEO, metadata updates, and link-building activities.
Work with web developers to ensure the website is user-friendly and aligned with digital marketing strategies.
Paid Advertising
Assist in managing and optimizing PPC campaigns, including keyword research, ad copy creation, and budget management.
Monitor campaign performance and recommend changes to enhance ROI.
Content Marketing Support
Assist in creating and distributing content such as case studies, whitepapers, blog posts, webinars, and infographics.
Work closely with the content team to repurpose and optimize content for different channels.
Event Marketing Support
Assist in the promotion and execution of online and offline events, such as webinars, workshops, and trade shows.
Coordinate with internal teams to ensure all marketing materials are aligned with event goals.
Analytics and Reporting
Track and analyze digital marketing metrics (e.g., traffic, engagement, conversion rates) using tools like Google Analytics.
Provide regular performance reports and insights to help refine marketing strategies.
Collaborative Projects
Work closely with the marketing, sales, and product teams to ensure consistent messaging and branding across all channels.
Support the execution of integrated marketing campaigns, aligning with overall business objectives.
Requirements:
4+ years of experience in digital marketing execution, preferably in a B2B or technology environment.
Familiarity with digital marketing tools and platforms, including Google Analytics, Linkedin Ads, and social media management tools.
Basic understanding of SEO, content marketing, and email marketing best practices.
Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
Data-driven mindset with the ability to analyze metrics and generate actionable insights.
Excellent written and verbal communication skills.
Familiarity with marketing automation tools (e.g., HubSpot, Marketo) is a plus.
If you have a passion for marketing and making a real impact on growth of a business, and are ready to take your career to the next level, we encourage you to apply for this exciting opportunity.