Sr Digital Marketing Specialist

13 hours ago

Mumbai, India snooplay.in Full time

Job Summary:


As a Sr. Digital Marketing Specialist, you will be instrumental in executing and optimizing our digital marketing campaigns across various platforms. You’ll focus on driving customer acquisition, increasing brand awareness, and maximizing ROI. The ideal candidate has a data-driven mindset, strong analytical skills, and experience in managing paid search and social media campaigns.  


Key responsibilities:

  • Plan, execute and manage high-performance Meta (Facebook, Instagram) and Google Ads campaigns
  • Monitor and analyze key performance indicators (KPIs) to track campaign performance and identify areas for improvement
  • Develop and implement strategies to drive customer acquisition and retention
  • Conduct A/B experiments with clear success/failure metrics, keyword research, audience targeting and competitive analysis to optimize ad spend, improve campaign efficiency and maximize ROAS
  • Ensure accurate tracking and reporting across all key metrics, develop a strong reporting framework, analytics, ROI tracking for all campaigns and provide actionable insights to stakeholders
  • Stay up-to-date with the latest industry trends, algorithm changes, and best practices in performance marketing.


Qualifications, Experience, And Skill Set :

  • Minimum 2-3 years of hands-on experience in Meta Ads and Google Ads with a focus on achieving high ROAS
  • In-depth understanding of conversions, and how they affect the overall outcome of the platform
  • Extremely proactive, ownership-driven and a strong problem-solving mindset 
  • Excellent analytical and reporting skills. Able to present and gain insights from data.
  • Strong organizational skills, able to prioritize and manage complex workflows.
  • Committed to results and deliveries.
  • Self-motivated and willing to work in a startup environment


What We Offer:

  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • Competitive salary and benefits package.


How to Apply:

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and why they are a great fit for this role to anshika.gupta@snooplay.in

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