Ads Operations Specialist

4 weeks ago

Gurgaon, India noon Full time

About the RoleWe are looking for a detail-oriented and performance-driven Ads Operations Specialist to manage and optimize Sponsored Ads and Brand Ads on our self-serve advertising platform. The ideal candidate will ensure seamless campaign execution, strong performance delivery, and operational excellence while supporting internal teams and advertisers to achieve their goals.Key Responsibilities- Set up, manage, and optimize Sponsored Ads and Brand Ads campaigns to maximize ROI and achieve performance KPIs.- Conduct keyword research and manage targeting strategies across exact, phrase, branded, and generic audiences.- Continuously optimize bids, budgets, and campaign structures to improve CTR, CPC, ATC, Orders, ROAS, and other key metrics.- Monitor campaign delivery, troubleshoot issues, and ensure high serve rate and spend utilization.- Analyze campaign performance and prepare actionable reports and insights for internal stakeholders and advertisers.- Manage bulk uploads, campaign planners, dashboards, and other operational tools to streamline workflows.- Coordinate with internal teams (Marketing, Sales, Creative, Category) to align campaign execution with business objectives.- Support creative development by reviewing ad copies, visuals, and running A/B tests for performance improvement.- Maintain campaign governance, quality checks, and best practices across all advertiser accounts.Key Skills & Qualifications- 1–3 years of experience in PPC advertising, Ad Operations, or self-serve ad platforms.- Solid understanding of keyword targeting, bidding models, and campaign optimization.- Strong analytical skills with the ability to translate data into recommendations.- Proficiency in Excel/Google Sheets and ad management tools.- Excellent communication skills and ability to collaborate with cross-functional teams.- Familiarity with e-commerce advertising environments is preferred.

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