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Senior Associate-SEO

3 months ago

Mumbai, India Raise Financial Services Full time
Role Summary:

Raise is built on this core philosophy - we will bring exceptionally great products, awesome user experience and best in class customer service to our users.

As a part of the Growth team, you will work closely with the SEO Lead on organic acquisition initiatives. You will be responsible for assisting with all SEO activities such as content strategy, link building and keyword strategy to increase rankings through all major search channels.You will also work on SEO campaigns in order to maximise ROI.

If you are someone who is passionate about financial services and fintech products in India wherein you feel the customers should get the best possible experience then you are looking at the place where you should apply.

Expected Responsibilities:

Plan and execute comprehensive on-page, off-page, and technical audits to optimise website performance and search engine visibility.Conduct in-depth competition research and backlink analysis to identify opportunities for improved rankings and domain authority.Regularly perform weekly/monthly analysis and reporting, presenting KPIs and actionable insights to enhance website performance and achieve business objectives.Conduct extensive research to uncover new landing page opportunities, concentrating on keyword analysis and user intent to successfully target relevant populations.Develop well-structured page layouts, considering user experience (UX) and conversion optimisation principles to drive desired actions on the landing pages.Craft compelling and persuasive content for the identified landing pages, ensuring alignment with SEO best practices and brand messaging to enhance organic traffic and improve overall website performance.Conduct in-depth keyword research to optimise app titles and descriptions to improve app rankings and acquire users.

Expected Skills:

Minimum of 2-3 years of professional experience of working with either agencies or brands on SEO & ASO.Good knowledge of data analysis, website optimisation, and comprehensive keyword research platforms and tools such as Google Analytics (especially GA4), Google Search Console, Google Tag Manager, Google Play Console, Google Keyword Planner, Screaming Frog, Google Site Speed Insights, Ahrefs, Semrush, and others.Proficiency in web technologies and programming languages such as HTML, JavaScript, CS.

Location: Mumbai (Borivali East)Candidates from Mumbai (Western Suburbs) would be preferred.This is a work from office opportunity and not a hybrid or remote role.

We are a Great Place to Work

Our culture fosters growth, collaboration, and fulfilment. It's a workplace where every individual is valued, innovation thrives, success is shared, where passion meets purpose and every day is an opportunity to make a difference.Join us in building Raise

If you wish to join us, email us your resume on

Our People & Culture:

People and culture are the most important aspects of our business.

We are looking for team members just like us, in simple words - good people to work with and demonstrate following personality traits:

Be super obsessed about ensuring customer satisfaction.(We are here because of our customers, and will be here only if we serve our customers)We have a single opportunity to serve.(Our customers will give us one opportunity to serve - we can’t let them down. Be it product, uptimes, customer service or any interaction we have to deliver a wow experience.)Respect your work, your team, your co-workers and our customers.(The only way to get respect is to give it first)Speed is all that matters. Ship right and ship faster.(You either help the team move ahead fast, or you slow it down. We prefer the first.)Humility & politeness over arrogance & over-confidence.(If you are the smartest one in the room, bring up others to speed. We are here to serve our customers, not to prove a point.)Quality over quantity.(It is fine if you pick up a few things to do, but do them exceedingly well.)Make your hands dirty irrespective of who you are.(Our CEO & COO respond to customers every day. Our CTO codes every day. This is us.)Talent and Competency over Credentials.Entrepreneurial, ownership driven and disciplined.(We trust you to help us gain and retain the trust of our customers and our stakeholders)Less words, more action.(Believe in something? show it by doing things. Not just by talking about it)Flat hierarchy with open culture & conversations.(You are among all of us, and we all are with you)Passionate about the business you are a part of.(Do it because you are passionate about it, not because it’s your job.)Raise is an equal opportunity employer.(We celebrate diversity and inclusion.)

About Raise Financial Services

At Raise, we are building technology-led consumer products & infrastructure services to serve Indians with Financial Services across financing, insurance, investing, payments and wealth.

We are building for the financially aware & financially literate users, largely focusing on the top 25 Mn+ tax paying residents in metros, urban cities & towns in India. Raise will offer consumer products & services that cater to these users, and will offer the same technology & infrastructure to partners in the startup ecosystem willing to take the experience to everyone in India. Our focus is on 3 core aspects - build great products, deliver awesome experiences and provide exceptional customer services to our users.

Raise Financial Services is founded by Pravin Jadhav, ex-Founder, Managing Director & CEO of Paytm Money. Pravin was also earlier Chief Product & Growth Officer at Servify, Head of Growth at Freecharge and held other leadership roles in prominent technology led consumer startups in India. Raise Financial Services is back by Mirae Asset, one of the world’s largest asset managers with over $450 Billion USD under management, and also by Founders & CEOs of leading technology startups like CRED, Flipkart, PhonePe, Pine Labs, Udaan, Freshworks, Freecharge, Jupiter, Shaadi and others.