Market Research Lead

4 weeks ago

gurugram, India NAT HABIT Full time

About Nat Habit: We are making natural living a HABIT little by little. We serve freshly made, 100% natural beauty & wellness products inspired by ancient ayurvedic solutions. We take users back to natural secrets everyday. All our products are certified authentic ayurvedic formulations prepared FRESH in our ayurvedic kitchens with whole grains, grams, milk, yogurt, fruits, flowers, etc, with zero chemicals & zero preservatives. We serve customers Ekdum Taaza everyday


The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.


Role and Responsibilities:

  • Collaborate with product teams to comprehend product objectives and address issues through market research.
  • Develop survey questionnaires aimed at gathering comprehensive consumer feedback.
  • Drive research initiatives by conducting in-depth interviews and surveys with customers to extract actionable insights.
  • Deconstruct feedback to derive meaningful insights and recommendations for product enhancement.
  • Conduct basic analysis and data cleaning to ensure accuracy and reliability of collected data.
  • Perform root cause analysis to identify and address customer concerns effectively.
  • Lead the execution of key action plans based on research findings to optimize product performance.


Required Skill Set:

  • 4-5 years of relevant experience in market research or related fields.
  • Bachelor's degree in Science, Sociology, Anthropology, Statistics, or a related field.
  • Strong customer obsession and problem-solving skills.
  • Excellent communication skills with the ability to collaborate effectively within a team.
  • Proficient in holding engaging conversations with customers to extract valuable insights.
  • Advanced proficiency in Excel for data analysis and presentation.
  • Strong writing skills for crafting reports and presentations.


Additional Desired Skills:

  • Experience in conducting analysis and interpreting data trends.
  • Ability to manage and prioritize multiple research projects simultaneously.
  • Demonstrated ability to translate data into actionable recommendations.
  • Understanding of qualitative and quantitative research methodologies including survey design and basic analysis

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