Campaign Executive

About Us:

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified. A 10 year vintage rock solid SaaS play growing near-profitably on the back of great product and service experience. Offers a single dashboard solution to consumer companies to unify and analyse their customer data, engage with customers across multiple channels and personalise every message including in-line content on the web / mobile apps. We work with thousands of brands worldwide, across industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail.

One of the hottest global SaaS companies, we've been recognized by G2 as a Marketing Automation Leader in Asia 2021. A battle hardened team, accessible founders and a resilient culture of sustainable growth with no shortcuts. A somewhat uncommon, in-the-ring view of building a company to last.

Learn more about us at

About the Role:

We are looking for a detail-oriented and technically inclined Campaign Executive to join our Campaign Ops function. This is a hands-on, execution-focused role responsible for setting up, testing, and launching marketing campaigns using tools like WebEngage.

You'll work alongside our Customer Success Teams to bring campaign ideas to life with zero-error execution, and ensure all configurations, templates, and targeting are perfectly implemented.

This is a target-based role, where performance will be measured on the volume and accuracy of campaigns executed within defined SLAs.

An ideal opportunity for recent MBA graduates with a technical background and internship experience in digital marketing, product ops, or campaign tools.

Key Responsibilities:

• Execute and QA marketing campaigns across channels (Email, SMS, WhatsApp, Push) using tools like WebEngage.
• Configure user journeys, one-time campaigns, relays, segments, and personalization logic.
• Apply basic HTML/CSS to edit email templates, troubleshoot formatting issues, and customize layouts.
• Follow detailed checklists and SOPs to ensure 100% error-free execution.
• Collaborate with Success team members to translate campaign briefs into live campaigns.
• Maintain internal task logging in relevant tools and ensure timely delivery as per SLA.
• Assist in catalog and data configurations, event-based triggers, and A/B test setups.
• Troubleshoot delivery issues, segmentation errors, or setup inconsistencies in a structured way.
• Meet weekly and monthly campaign execution targets, with accountability on both throughput and quality.

Who You Are:

• MBA graduate or a Bachelor's degree in Computer Science / IT / Engineering or equivalent technical background.
• Completed internships/projects/certifications in digital marketing, CRM tools, campaign ops, html/css/JS.
• Familiar with HTML/CSS and has experience editing email templates or webpages.
• Highly process-oriented with a checklist mindset and strong attention to detail.
• Strong problem-solving ability and comfort working with data, triggers, and campaign logic.
• Good written communication for documentation and coordination.
• Excited about working behind-the-scenes to power great user experiences through automation.

What You'll Learn:

• Deep execution expertise in leading marketing automation tools.
• Lifecycle marketing operations across industries (D2C, BFSI, EdTech, Travel, etc.).
• QA and campaign governance practices at scale.
• Product-thinking and process design in a fast-paced campaign ops team.
• Working within a target-driven operational environment, with real accountability.

Career Growth:

As you gain experience, this role can evolve into Senior Campaign Executive, Campaign Ops Lead, or a Growth Associate / Customer Success Executive track — depending on your performance, interests, and ability to manage complexity at scale.

Life at WebEngage:

We take transparency very seriously. Along with a full view of team goals, get a top-level view across the board with our monthly & quarterly town hall meetings.

A highly inclusive work culture that promotes a relaxed, creative and productive environment.

Practice autonomy, open communication, growth opportunities,while maintaining a perfect work-life balance

Perks & Benefits:

Learning is a way of life. Unlock your full potential backed with cutting-edge tools and mentorship (Macbook for Engagers)

Get the best in class medical insurance (with Covid Care facilities), programs for taking care of your mental health, and a Contemporary Leave Policy (beyond sick leaves)

Explore more here:

Do you think you fit the bill? Come along, let's redefine the future of Marketing Automation

WebEngage aims to be an equal opportunity employer. We strongly believe that when people feel respected and included they can be more creative, innovative, and successful. We believe that change is the only constant and are in the process and will continue to be in process with changing times to adapt and advance diversity and inclusion. We take affirmative action to ensure equal opportunity and complete non-disclosure of all applicants without any regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other characteristics not mentioned hereinabove which are protected under the law of the soil.