Director Media Research
3 weeks ago
Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.
Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.
In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.
Learn more at:
Title: Associate Director – Research and Insights
Department: Strategy Practice - Media
Reports To: Head of Strategy Practice
Purpose: As a pivotal member of the Strategy Practice, the resource will be responsible for driving data-driven insights and strategic recommendations to optimize our media strategies and enhance campaign performance. The ideal candidate will possess a deep understanding of media landscape, exceptional analytical skills, and a proven track record of delivering actionable insights that drive business growth.
Key Responsibilities:
Research Strategy Development:
Lead the development and implementation of research strategies to uncover consumer insights, market trends, and competitive intelligence.
Collaborate with internal stakeholders to define research objectives and establish clear KPIs aligned with client goals and business objectives.
Data Analysis and Interpretation:
Oversee the collection, analysis, and interpretation of data from various sources including market research studies, audience surveys, and media performance metrics.
Utilize advanced analytical techniques to identify patterns, trends, and actionable insights that inform media planning and optimization.
Insights Generation:
Generate actionable insights that guide media strategy development, audience targeting, and messaging optimization.
Translate complex data into compelling narratives and presentations tailored to different stakeholders including clients, internal teams, and senior management.
Strategic Recommendations:
Develop strategic recommendations based on research findings and insights to optimize media plans, maximize ROI, and drive business impact.
Collaborate with cross-functional teams to integrate research insights into overall media strategies and campaign executions.
Client Engagement:
Act as a trusted advisor to clients, providing strategic guidance and insights that support their business objectives.
Participate in client meetings, presentations, and workshops to articulate research findings and recommendations effectively.
Team Leadership and Development:
Provide leadership, guidance, and mentorship to junior members of the research and insights team.
Foster a culture of continuous learning and development, encouraging skill enhancement and knowledge sharing within the team.
Key Requirements:
Minimum of 9 years of experience in research and insights roles within the media industry, preferably within an agency environment.
Bachelor's degree in Marketing, Business, Statistics, Economics, or related field; advanced degree preferred.
Proven expertise in designing and executing research studies, analyzing data, and synthesizing insights into actionable recommendations.
Strong understanding of media planning, buying, and optimization processes across traditional and digital channels.
Excellent communication and presentation skills, with the ability to distill complex data into clear, compelling insights.
Proficiency in data analysis tools and techniques, such as SPSS, SAS, R, Python, or similar platforms.
Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously while meeting deadlines.
Leadership experience with a demonstrated ability to lead and develop high-performing teams.
To apply, pls send us your updated cv mentioning the below details to
Subject - Ref - LinkedIn - Media Research & Insights
Current company:
Designation:
Total years of relevant work experience:
Total years of experience in Media Research & Insights -
Any areas from the JD that you do not have experience in?:
Maximum size of Business/Account you have handled -
Highlight your 3 Latest achievements in your career -
Location of current residence:
Are you comfortable with working from our Mumbai office?:
Latest Annual CTC (in a fixed + variable breakup, if so structured):
Expected CTC -
Reason for change -
How soon can you join, If selected (Notice period):
Please attach your CV in the body of the email for our reference and review.
We thank you for sending us your profile & details for this role. If it is a fit with the current requirement post our evaluation, we look forward to a conversation with you to learn about more about what makes you awesome
Thanks
Shahbaz Kadri
Manager - Human Resource | Dentsu International India
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